Using the right keywords is crucial for getting found on Etsy. The optimisation process could be quite tedious and time-consuming.
Luckily, there are tools that help you speed up the process of Etsy SEO, market research and analytics.
But with so many options available in the market, how can you determine which one is the best for your Etsy shop?
In this guide, I tested and reviewed the 17 Etsy SEO tools in the market. I’ve also included my top choices, so that you can have the best chance of getting more views and sales on Etsy.
Alura has a great set of features that gives useful insights to you, including a Chrome Extension to find winning product ideas, Keyword Finder to get keyword ideas, Shop Analyzer to improve your listings, etc. (I've found a 30% coupon code for you later in this guide)
EtsyHunt is a great Etsy SEO tool with useful insights to help you do research for your Etsy shop. I especially love their similar keyword feature which gives keyword ideas and lets you see whether it's ideal to target a keyword (shows you demand vs competition). Overall, it offers a great variety of features at a budget friendly price. (Find EtsyHunt coupon code later in this guide)
Sale Samurai has a standout keyword research feature that gives you a large amount of useful keywords. It’s especially when you are brainstorming and creating new products. (Find Sale Samurai coupon code later in this guide)
SEO stands for search engine optimisation. It is the process to help your listings to rank better on Etsy’s search engine.
Etsy SEO tools like eRank, Marmalead and Alura promise to help you find keyword opportunities that has high demand and low competition on Etsy. You can then use those keywords in your titles, tags and description to boost your chance of making sales.
Some of these tools estimate keyword search volume or number of sales of listings so that you can uncover valuable insights that’s usually hidden on Etsy.
Many of these tools also offer listing optimisation. They review your Etsy listings and points out areas that you can improve. It saves you time from going through all your listings manually.
Alura is one of the best Etsy SEO and market research tools I’ve used. It reveals useful information like estimated sales, listing tags or even a shop’s message to buyer. They regularly updates the tool to add new functionalities. The interface is also modern and easy to navigate. You can read my detailed guide here of how to use Alura.
Use code GROWING30 to get a 30% discount (can be used even for the $9.99/month plan).
Alura has a Chrome extension that helps you find winning product ideas. Not only would you get the estimated number of sales and sales trend of listings, you can also use Alura's built-in AI to analyse reviews of a particular listing and reveal market gaps and opportunities.
Marmalead is one of the original keyword research tool for Etsy. However, I’ve encountered a few problems when using it, including possibly inaccurate search volume and lack of features. Alongside the higher price compared to other tools like EtsyHunt, I would not recommend Marmalead.
You can read my detailed Marmalead review here.
The listing optimisation tool is decent in giving targeted feedback on factors like title, tags, description and focus keywords.
EtsyHunt is a great Etsy SEO tool with the largest database of Etsy products on the market. You can also search specific keywords to see the competition level and estimated sales in order to identify market gaps. Read my full EtsyHunt review here.
Other useful features include similar keyword (allows you to get keyword ideas and gauge demand vs competition), Etsy shop search (analyse your competitors), Amazon Handmade product search (unique feature) and shop optimisation.
Overall it's an impressive tool that's easy to use with insightful information. The price is also budget friendly (don't forget to use our coupon code to save an extra 10%).
Use code GYC to get 10% off.
The huge Etsy product database is one of the stand out features of EtsyHunt. It allows you to search best selling products in your niche and learn what’s selling well. It also include a database of inactive products, which allows you to see products that have sold out possibly due to your competitor running out of stock.
Sale Samurai is a great Etsy research tool. Its strong point is doing keyword research and coming up with keyword ideas.
It also has a Chrome extension that helps you generate search term ideas and estimate keyword search volume.
Get a 3-day free trial at Sale Samurai here
Use code growingyourcraft to get 20% off.
The keyword suggestion of Sale Samurai is strong. It gives you a big list of useful keywords that Etsy shoppers use with estimated search volume.
eRank is another capable Etsy SEO keyword tools in the market. It helps you discover a good amount of useful insights for your Etsy business.
One of the biggest reasons to join is the relatively affordable pricing of eRank. Most sellers should find the Free or Basic plan enough for day-to-day use. Read my review here.
Affordable pricing - eRank offers a wide range of features with a reasonable price tag starting at $5.99/month.
Everbee helps you spot best selling Etsy products and their estimated sales. The Chrome extension makes it easy to analyse listings and keywords directly on Etsy.
The Chrome extension offers sales estimation which helps you analyse trending product listings directly on Etsy.
Crest is an Etsy tool that is more focused on managing your shop and analysing your own shop’s data, instead of analysing competing products and shops on Etsy to get insights.
Location-based customer analytics
Product Flint is a capable research tool for Etsy sellers with useful features like keyword analytics, keyword finder, shop analyser, etc. They also have incorporated AI to their tool including generators for listings and product descriptions. The pricing is also reasonable starting at $4.99/month if paid yearly ($7.49 if paid monthly).
Koalanda is a new Etsy keyword research tool. The main selling point is the high accuracy for data (they claim listing sales history is 89% accurate on average and the keyword search scores are 90% accurate). The free plan doesn't include any keyword research or product research functionalities. To use those features, you'd need to upgrade to the paid plan which is $11.99/month or $71.88/year ($5.99/month).
Insight Factory gives you analysis of trending products including their estimated number of sales, and other insights like low-competition keywords. The access works on a credit system: you get a number of credits every month you're subscribed (300 credit for their $39.99 plan) and you'll use credit for features (for example, each search for keyword research costs 1 credit).
Other than some relatively standard features like listing optimisation, Rocketfy has an interesting feature of product review analyser. It uses AI to analyse reviews on Etsy to give you insights into customer expectations and reveal gaps in niches. They have a relatively generous free plan that lets you access all the features of Rocketfy.
Toolsy is a relatively new market research for Etsy sellers. It has some useful features like keyword research that shows the price and number of favourites (also estimated views, but only some listings has that piece of information). The set of features is relatively basic compared to other tools in this article.
Keyword Scout is a decent tool with features like tag generator and listing optimisation, but it’s not worth the high price tag if you don’t already have Printful Pro already (Printful Pro is $49/month).
Makerwords shows you estimated search volume of keywords on both Etsy and Amazon, but it’s relatively thin in features and without a free trial.
Pretty basic tool with simple function of generating tags. No key insights like search volume, keyword difficulty, estimated demand, etc.
This tool generates tags, keywords, and gives a score for the keyword. This company also makes keyword tools for platforms like Youtube, Google and Amazon, which is probably the reason why this tool is pretty thin in features and doesn’t feel particularly tailored for Etsy. The keywords generated are not particular useful. This is one of the example searches I've done:
Keyword research tool with decent data including volume, trend and difficulty score. But overall it doesn’t have many features with a pretty high price starting at $17/month. Even the PRO plan of $34/month has limitation on searches, but they do have a free plan if you want to try it out.
