You don’t want important details of your Etsy listing photos to be cropped out like this:
This is a common problem some Etsy sellers face after Etsy updated the crop for the thumbnail photos on Etsy search.
And because of this new Etsy change, many guides and information online are outdated.
That’s why in this practical guide, I’ll show you the latest ratios and dimensions for Etsy listing photos, as well as my recommendations to optimise your listing product photos.
Let’s get started.
Understanding the Basics: Photo Size, Dimensions, and Ratios
The size and ratio of your listing photos are crucial. Because of Etsy’s constant experiments with listing photos and the aspect ratios, sometimes important details of your products can get cropped off.
Etsy recommends that your photos be at least 2000 pixels on the shortest side. On desktop, Etsy has changed to a square (1:1) ratio for thumbnails (here’s the announcement for your reference), as they said that “We've learned that buyers are more likely to make a purchase when a shop displays square photos.”
To complicate things, the Etsy app uses an aspect ratio that’s close to 4:5 landscape. Even just on the homepage of Etsy, there are multiple different aspect ratios being used:
My Recommendations for Optimal Listing Photo Size
Given the inconsistency across Etsy's platform, the best aspect ratio and size for your listing photo is in a 2,000 x 2,000px square format. In my opinion, that’s the best way to future proof your listing photo to be displayed properly in various contexts on Etsy and the Etsy app.
Although Etsy still recommends a horizontal 4:3 landscape aspect ratio, in my experience, a square 1:1 ratio is more versatile in different situations.
Also, avoid putting important details too close to the edges of your photos; Leave some empty ‘white space’ around your product. Keeping the product centred prevents parts of it getting cropped off accidentally. If your product is too close to the edges of your photo, then you can consider using a wider angle lens or standing further back when taking product photos.
How To Create Square Listing Photos
Creating the optimal listing photo size is pretty straightforward. Using Canva, follow these steps:
- Create a New Design - Open Canva and create a new design with a custom size. Enter 2,000 for both width and height.
- Add a Square Grid - Go to the “Elements” tab on the left, scroll down to “Grid” or “Frame”, and click the first option with just the square. This will add a frame to your design. Drag the corners out to fill the whole design if necessary.
- Upload and Adjust Photos - Upload your product photos to Canva and then drag them into the frame. To adjust the crop, double-click the image and drag to position it correctly.
Other tools like Adobe Lightroom or just your phone’s editing apps can also help you edit the aspect ratio of your photos.
Common Questions About Etsy Listing Photo Sizes
Do I need to worry about DPI (dots per inch) for Etsy photos?
DPI is a print concept, so it doesn’t directly affect how your product images display on Etsy. Whether your photo is set to 72 DPI or 300 DPI, its digital dimensions (pixels wide × pixels tall) are what matter. Focus on reaching that minimum 2000px on the shortest side and keep your file size under 1MB to give your listing images the best shot at looking crisp online.
I’ve heard videos boost conversions. What video specifications does Etsy recommend?
- Length: Aim for around 5–15 seconds
- File Size: Under 100MB
- Format: MP4, MOV, FLV, AAC, AVI, 3GP, MPEG
- Resolution: Etsy recommends at least 1080px.
Are there specific dimensions for shop icons, banners, or team logos?
- Shop Icon: 500×500px
- Profile Photo: 400x400px
- Order Receipt Banner: 760×100px
- Mini Shop Banner: 1200×160px
- Big Shop Banner: up to 3360×840px
Why does resolution matter so much for Etsy listings?
Most shoppers zoom in on product images to check details. If your product photo is blurry or pixelated, Etsy won't enable the zoom function for your listing photo, which can hurt conversion rate. So stick to at least 2000 pixels for your listing photos.
What Next
Adjusting the size and aspect ratio of your listing photos is just one part of finding success of Etsy. Here are two other guides for you to improve your Etsy listing photos:
