Digital products remain one of the hottest categories on Etsy, attracting shoppers daily who seek convenient DIY solutions, unique printables, and professional templates. For sellers, digital downloads offer opportunities of passive income with low startup costs. You could potentially design and list products within days at almost no costs.
However, selling digital products on Etsy is competitive, especially in 2025. Standing out requires more than just a good idea. You need to also understand current trends, identify niche opportunities, and deliver great designs.
This updated guide dives deep into the world of Etsy digital products. We'll explore 38 popular and trending digital product ideas, each analysed with insights on competition, differentiation strategies, and beginner-friendliness. We'll also cover the tools you need to start your own digital product shop and answer some common questions to help you maximise your chance of success.
So let's get started.
Why Sell Digital Products on Etsy?
Selling digital products on Etsy is attractive to sellers because of a few reasons:
- Passive Income Potential: The "make once, sell forever" model is a major reason. I still have designs that I've made about 2-3 years ago that are selling regularly. Once your digital product is created and listed, Etsy can handle the delivery automatically, allowing sales to happen while you sleep or work on new designs.
- Built-in Traffic: Etsy is a massive marketplace, and digital product is one of its largest categories. Millions of shoppers actively search for digital items on the platform, providing great potential when it comes to having strong sales numbers.
- Low Startup Costs: Compared to physical products, the initial investment is minimal. Etsy's listing fee is just $0.20 USD, and transaction fees apply only when you make a sale. Although there may now be a shop set-up fee when you open a shop, selling on Etsy is still cheaper than most alternatives. And many design tools that you can use to create designs are free or offer affordable subscriptions.
- Customer Convenience: Buyers love digital downloads for their instant access and affordability. They can save time and money compared to commissioning custom work, getting what they need immediately for their projects or personal use.
- Scalability: Without inventory or shipping constraints, scaling a digital product business is primarily limited by your ability to create quality products and market them effectively.
38 Popular Digital Products on Etsy (With Analysis & Insights)
The competition in many digital product niches on Etsy are quite high, but there are still opportunities for sellers who know how to niche down, offer unique styles, or provide exceptional designs. I've collected 38 of the most popular digital products on Etsy and offer some insights to help you get a head start for each of them:
(Side note: Competition levels are estimates and can vary greatly within sub-niches. "Beginner Friendly?" assumes basic design sense but not necessarily advanced technical skills unless stated.)
01 - Printable Planners: Daily, weekly, monthly, goal-setting planners.
- Competition: High
- How to Stand Out: Niche down (e.g. ADHD planners, student planners, budget planners by income level), unique aesthetic (minimalist, boho, maximalist), undated versions, bundles with related printables (trackers, journal prompts).
- Beginner Friendly?: Yes
02 - Digital Planners: Hyperlinked PDFs for use in apps like Goodnotes, Notability.
- Competition: High
- How to Stand Out: Extensive hyperlinking, unique layouts, aesthetic consistency, inclusion of digital stickers, niche focus (wellness, business, academic), video tutorials for usage.
- Beginner Friendly?: Moderately (requires understanding hyperlinking in design software like Keynote, Affinity Publisher, or Canva).
03 -Logos & Branding Kits: Pre-made or customisable logos, often including color palettes, font suggestions.
- Competition: High
- How to Stand Out: Target specific industries (bakers, photographers, coaches), offer unique styles (vintage, modern minimalist, hand-drawn), provide comprehensive branding kits (logo variations, social media icons, business card design), offer customisation services.
- Beginner Friendly?: Moderately (requires good design skills).
04 - Business Card Templates: Editable designs for professionals and small businesses.
- Competition: High
- How to Stand Out: Unique layouts, industry-specific designs (e.g. real estate, beauty), offer matching stationery (letterheads, envelopes), provide templates in multiple formats (Canva, Word, PSD).
- Beginner Friendly?: Yes
05 - Etsy Shop Assets: Banners, shop icons, listing photo templates, order receipt banners.
- Competition: Medium to High
- How to Stand Out: Offer cohesive bundles (banner + icon + listing templates), create templates specifically for certain product types (e.g. clothing mockups, digital product mockups), unique aesthetic styles, include Canva templates for easy editing.
- Beginner Friendly?: Yes
06 - Social Media Templates: Instagram posts/stories, Pinterest pins, Facebook covers, TikTok hooks, Reel covers.
- Competition: High
- How to Stand Out: Target specific niches (coaches, influencers, restaurants, realtors), focus on a specific platform (e.g. Pinterest pin templates), offer video templates, create animated templates, bundle with content calendars or caption prompts.
- Beginner Friendly?: Yes (especially with Canva).
07 - Printable Cards: Birthday, thank you, holiday, invitations, sympathy cards.
- Competition: High
- How to Stand Out: Unique illustrations or hand-lettering, witty or niche humour, specific occasions (job promotion, adoption), offer bundles, provide editable text versions (using Canva/Corjl/Templett).
- Beginner Friendly?: Yes
08 - Self-Improvement Printables: Habit trackers, mood journals, goal worksheets, therapy worksheets (ensure you have relevant expertise/disclaimers if needed).
- Competition: Medium to High
- How to Stand Out: Focus on specific goals (mindfulness, productivity, anxiety relief), unique and calming design, bundle related worksheets into challenges or programs, evidence-based approaches (if applicable).
- Beginner Friendly?: Yes
09 - Wedding Printables: Invitations, save-the-dates, menus, place cards, seating charts, welcome signs, thank you cards, shower games.
- Competition: Very High
- How to Stand Out: Offer complete cohesive suites, unique themes (modern, rustic, gothic, destination-specific), editable templates (Corjl/Templett), offer printing advice/partnerships, exceptional customer service for customisations.
- Beginner Friendly?: Moderately (high quality and editable options require more skill).
10 - Event Printables: Birthday banners/decor, party games, graduation signs, baby shower elements, selfie frames.
- Competition: High
- How to Stand Out: Focus on specific themes (dinosaurs, superheroes, boho chic), offer personalised options, bundle decor elements, create interactive games.
- Beginner Friendly?: Yes
11 - Children Learning Materials: Alphabet/number flashcards, tracing worksheets, busy books, educational posters, reward charts.
- Competition: Medium to High
- How to Stand Out: Montessori-inspired designs, specific age groups, unique themes (space, animals, nature), incorporate interactive elements, bundle by subject or grade level.
- Beginner Friendly?: Yes
12 - Ebooks and Guides: How-to guides, tutorials, informational resources on specific topics.
- Competition: Medium (depends heavily on niche)
- How to Stand Out: Deep expertise in a specific niche (e.g. advanced sourdough techniques, guide to specific software), high-quality writing and design, include actionable steps or templates, offer video companions.
- Beginner Friendly?: Moderately (requires expertise and writing skills).
13 - Workbooks: Companion to courses, self-discovery prompts, skill-building exercises.
- Competition: Medium
- How to Stand Out: Tie into specific challenges or goals, beautiful and functional design, fillable PDF options, pair with a masterclass or guide.
- Beginner Friendly?: Yes
14 - Lightroom Presets: Preset packs for mobile and desktop Lightroom for quick photo editing.
- Competition: High
- How to Stand Out: Target specific photography styles (moody, airy, film look, travel), niche down (presets for food bloggers, pet photographers), provide excellent before/after examples, include installation guides/videos.
- Beginner Friendly?: Moderately (requires strong photo editing skills).
15 - Phone Wallpapers & Icons: Aesthetic wallpaper packs, custom app icon sets.
- Competition: High (Icons peaked but still steady demand for wallpapers)
- How to Stand Out: Unique artistic style, cohesive theme packs (wallpaper + icons), offer widgets or specific OS customisation elements, seasonal themes.
- Beginner Friendly?: Yes (for wallpapers), Moderately (for detailed icon sets).
16 - Printable Wall Art: Quotes, abstract designs, illustrations, nursery art, maps.
- Competition: Very High
- How to Stand Out: Unique artistic style, niche themes (specific cities, hobbies, fandoms), offer sets or gallery wall collections, provide multiple size ratios, high-resolution files suitable for large prints.
- Beginner Friendly?: Yes (if using existing assets/simple designs), Moderately/No (if creating original complex art).
17 - Resume Templates: Professional CV/resume designs, often with matching cover letters.
- Competition: High
- How to Stand Out: Target specific industries (creative, academic, corporate), ATS-friendly designs (Applicant Tracking System), offer templates in multiple formats (Word, Pages, Canva, Google Docs), include writing guides or tips.
- Beginner Friendly?: Yes
18 - Craft Patterns: Crochet, knitting, sewing, embroidery, cross-stitch patterns.
- Competition: Medium to High
- How to Stand Out: Unique and modern designs, clear instructions with photos/diagrams, video tutorials for tricky steps, patterns for trending items (e.g. specific amigurumi characters, popular garment styles), offer beginner-friendly patterns.
- Beginner Friendly?: No (requires specific crafting expertise).
19 - Recipe Cards & Binders: Printable templates for organising recipes.
- Competition: Medium
- How to Stand Out: Beautiful designs matching kitchen aesthetics (farmhouse, modern), editable fields, offer binder spines and dividers, bundle with meal planners.
- Beginner Friendly?: Yes
20 - Meal Planning Templates: Weekly/monthly meal planners, grocery list templates.
- Competition: Medium to High
- How to Stand Out: Target specific diets (keto, vegan, gluten-free), include recipe ideas or inventory trackers, offer digital versions for apps, bundle with recipe cards.
- Beginner Friendly?: Yes
21 -Colouring Pages/Books: For adults (mandalas, intricate patterns) or kids (themes, characters).
- Competition: High
- How to Stand Out: Unique themes (gothic fantasy, botanical details, specific animals), intricate detail for adults, simple bold lines for kids, offer bundles or themed books.
- Beginner Friendly?: Yes (simple pages), Moderately (complex illustrations).
22 - Clip Art & Illustrations: Individual graphics or sets for crafters, designers, teachers.
- Competition: High
- How to Stand Out: Unique artistic style (watercolor, line art, cartoon), niche themes (specific holidays, occupations, hobbies), offer various file formats (PNG, SVG, EPS), provide clear licensing terms.
- Beginner Friendly?: Moderately/No (requires artistic skill).
23 - Digital Papers: Seamless patterns, textures for scrapbooking, backgrounds, print-on-demand.
- Competition: High
- How to Stand Out: Unique patterns and color palettes, high resolution, seamless repeating patterns, niche themes (vintage floral, geometric, grunge), offer bundles.
- Beginner Friendly?: Yes (using tools/assets), Moderately (creating original patterns).
24 - Zoom Backgrounds: Professional or fun virtual backgrounds for online meetings.
- Competition: Low to Medium
- How to Stand Out: Realistic office settings, themed packs (holidays, seasons), animated backgrounds (MP4), offer custom branding options.
- Beginner Friendly?: Yes
25 - Spreadsheet Templates (Excel/Google Sheets): Budget trackers, profit calculators, project managers, habit trackers.
- Competition: Medium to High
- How to Stand Out: Target specific needs (Etsy seller bookkeeping, freelancer finances, wedding budget), user-friendly design with clear instructions, include charts/dashboards, offer versions for both Excel and Google Sheets.
- Beginner Friendly?: Moderately (requires spreadsheet formula knowledge).
26 - Website Templates/Themes: For platforms like Squarespace, Wix, Shopify, WordPress (using builders like Elementor).
- Competition: Medium to High
- How to Stand Out: Target specific industries (photographers, bloggers, coaches, service providers), unique and modern design, easy customisation, provide extensive documentation/video tutorials, offer setup support.
- Beginner Friendly?: No (requires web design/development skills).
27 - Mockup Templates: PSD or Canva templates for showcasing designs on products (t-shirts, mugs, frames, screens).
- Competition: Medium to High
- How to Stand Out: Realistic and high-quality photos, unique settings/props, focus on specific niches (e.g. Etsy seller mockups, kids apparel mockups), easy-to-use smart objects/frames, offer bundles.
- Beginner Friendly?: Moderately (requires Photoshop skills for PSD, easier with Canva).
28 - SVG Files: Scalable Vector Graphics for cutting machines (Cricut, Silhouette).
- Competition: High
- How to Stand Out: Unique quotes and designs, niche themes (crafting puns, seasonal sayings, specific hobbies), clean and well-organised files for easy cutting, offer bundles, provide multiple file formats (SVG, DXF, PNG).
- Beginner Friendly?: Moderately (requires vector design software knowledge like Illustrator or Inkscape).
29 - Procreate Brushes & Palettes: Custom brushes, stamps, and color palettes for the Procreate app.
- Competition: Medium to High
- How to Stand Out: Unique brush textures (watercolor, gouache, pencils), specialised brushes (lettering, pattern making), themed palettes, bundle brushes and palettes, provide tutorials or example art.
- Beginner Friendly?: No (requires deep knowledge of Procreate).
30 - Canva Templates (Beyond Social Media): Ebooks, workbooks, presentations, resumes, lead magnets, media kits.
- Competition: High
- How to Stand Out: Target specific uses (e.g. course creator workbook template, influencer media kit), professional and unique design, easy drag-and-drop customisation, include free fonts/elements, offer video instructions.
- Beginner Friendly?: Yes
31 - Notion Templates: Pre-built dashboards and systems for productivity, project management, personal organisation within Notion.
- Competition: Medium (and growing fast)
- How to Stand Out: Target specific workflows (content creator hub, student dashboard, freelance client manager), aesthetic design, advanced database relations, include detailed guides/video walkthroughs.
- Beginner Friendly?: Moderately (requires strong Notion skills).
32 - Digital Stickers: Pre-cropped PNG stickers for digital planners and journals.
- Competition: High
- How to Stand Out: Unique artistic style, niche themes (functional, decorative, seasonal, specific hobbies), offer large bundles, provide Goodnotes sticker book files, match popular planner aesthetics.
- Beginner Friendly?: Yes (basic stickers), Moderately (complex illustrations).
33 - Font Files: Custom fonts created by typographers/designers (requires specific software and skills).
- Competition: Medium (for quality fonts)
- How to Stand Out: Unique style (script, serif, display), include multiple weights/styles, provide extensive character sets (multilingual support), offer web font versions, clear licensing.
- Beginner Friendly?: No (requires typography expertise).
34 -Stock Photos/Videos: Niche-specific, high-quality photos or short video clips for businesses and creators.
- Competition: Medium to High
- How to Stand Out: Focus on underserved niches (diversity, specific industries, authentic lifestyle), unique aesthetic, offer themed bundles, provide vertical video formats for social media.
- Beginner Friendly?: Moderately (requires photography/videography skills and equipment).
35 - AI-related Products: Carefully crafted text prompts for use in AI image generators like Midjourney, DALL-E, Stable Diffusion.
- Competition: Medium (but rapidly growing)
- How to Stand Out: Target specific styles (e.g. prompts for creating logos, colouring pages, specific artistic looks), provide example images generated by the prompts, include negative prompts and parameter suggestions, offer prompt bundles.
- Beginner Friendly?: Moderately (requires skill in prompt engineering).
36 -3D Printing Files (.STL): Models for users to print on their own 3D printers (e.g. organisers, tools, figurines).
- Competition: Low to Medium (on Etsy)
- How to Stand Out: Unique and functional designs, models optimised for easy printing, target specific niches (e.g. board game accessories, workshop tools), provide clear printing instructions/settings.
- Beginner Friendly?: No (requires 3D modelling skills).
37 - Cosmetic Labels: Printable/editable labels for handmade skincare, candles, soaps.
- Competition: Medium
- How to Stand Out: Offer templates in various sizes/shapes (dropper bottle, jar, tin), comply with labelling regulations (provide space for ingredients, weight), unique design styles (minimalist, botanical, luxury), provide editable Canva/Corjl/Templett versions.
- Beginner Friendly?: Yes
38 - Thank You Card Inserts (for Businesses): Specifically designed for other Etsy sellers or small businesses to include in packages.
- Competition: Medium to High
- How to Stand Out: Include sections for social media handles, discount codes, review requests, offer editable versions (Canva/Corjl), match popular packaging aesthetics, provide multiple sizes.
- Beginner Friendly?: Yes
Can You Earn Passive Income With Digital Products On Etsy?
Yes, absolutely! Etsy is well-suited for generating passive income through digital products because it automates the crucial step: delivery.
Here's how it works:
- Etsy's Built-in Delivery: When creating your listing, you can upload up to 5 digital files directly (each up to 20MB). Supported file types include PDF, JPG, PNG, ZIP, and many more (see the full list below). Once a customer purchases, Etsy automatically makes the files available for download immediately via email and in their 'Purchases and Reviews' section. This requires no action from you post-sale.
- Editable Templates via Integrations: For products like invitations or business cards where customers need to personalise the text or colours before downloading, third-party services like Corjl and Templett automates the delivery process for you. You design the template on their platform, link it to your Etsy listing, and customers receive an access link (sent by the third-party service) after purchase to edit and download the final files themselves. This also remains largely passive after the initial setup.
The key to successful passive income isn't just automation, it's creating high-quality digital products that are in demand. Research, quality design, and effective marketing are crucial. Once you achieve stable sales, the automated delivery system lets your business run efficiently.
If you want a step-by-step of how to set up the system, feel free to check out GYC Etsy Academy 2.0, specifically out digital product course, where you'll get a full guide on how to start, grow and scale your very own digital product Etsy shop.
Some Popular Tools For Creating Digital Products
Choosing the right tools depends on the type of digital product you want to create. Here’s a mix of popular options, including traditional software and AI tools:
Design & Editing Software
- Canva: Excellent all-around tool, especially for beginners. Great for printables, social media templates, presentations, ebooks, simple digital planners, and more. Offers a vast library of elements and templates (check licenses for commercial use).
- Adobe Illustrator: Industry standard for vector graphics (logos, SVGs, complex illustrations). Steep learning curve, subscription-based.
- Adobe Photoshop: Industry standard for raster graphics (photo editing, mockups, complex digital art). Steep learning curve, subscription-based.
- Adobe InDesign: Best for multi-page documents like ebooks, workbooks, and complex planners. Subscription-based.
- Affinity Suite (Designer, Photo, Publisher): Powerful, one-time purchase alternatives to Adobe Illustrator, Photoshop, and InDesign respectively. I've been using them for years and have a great experience while saving hundreds of dollars on subscription fees.
- Procreate: Popular iPad app for digital illustration, painting, and lettering. Great for creating clip art, patterns, and artwork for printables or digital stickers. One-time purchase.
- Apple Keynote / Google Slides / Microsoft PowerPoint: Surprisingly powerful (and often free) tools for creating hyperlinked digital planners and presentations.
- Inkscape: Free, open-source vector graphics alternative to Adobe Illustrator.
- GIMP: Free, open-source raster graphics alternative to Adobe Photoshop.
Editable Template Platforms
- Corjl: Allows customers to edit templates directly in their browser before downloading. Popular for invitations, labels, signs. Subscription/fee-based.
- Templett: Similar to Corjl, offering browser-based editing for customers. Subscription/fee-based.
- JetTemplate: Relatively new alternative. Offering similar functionalities with the benefit of no monthly fee (only pay when you make a sale).
AI Tools
- AI Image Generators (Midjourney, Stable Diffusion, DALL-E 3):
- Creating unique clip art, textures for digital papers, background elements, illustrations for ebooks or colouring pages, base images for mockups, concept art, etc. Popular options include Midjourney, Stable Diffusion, DALL-E, but new tools come up frequently.
- AI Upscalers (e.g. Gigapixel AI, free online options): Can increase the resolution of images (including AI-generated ones) for better print quality.
- AI Writing Assistants (ChatGPT,Gemini, Cluade): Useful for generating product description ideas, brainstorming niche ideas, writing content for ebooks/guides (use as a starting point, always edit and fact-check), creating social media captions.
Assets & Resources
- Creative Market: Marketplace for high-quality fonts, graphics, templates, photos created by independent artists. Pay per asset or credits.
- Envato Elements: Subscription service offering unlimited downloads of fonts, graphics, templates, photos, video templates, sound effects, and more. Great value if you need a lot of assets.
(Always check the license terms carefully for any assets you use in products you intend to sell!)
File Types For Etsy Digital Downloads
- PDF: Best for printables (planners, worksheets, ebooks, wall art) as it preserves layout and fonts across devices. Can also be used for hyperlinked digital planners.
- JPG: Good for photographic images (like printable wall art photos) but doesn't support transparency. Can result in loss of quality if repeatedly saved.
- PNG: Excellent for graphics needing transparent backgrounds (clip art, logos, digital stickers). Generally higher quality than JPG for graphics.
- ZIP: Used to compress multiple files into a single download, essential if you need to deliver more than 5 files or exceed the 20MB limit per file (you provide the ZIP, containing all the individual files).
- SVG: Vector file format, scalable without quality loss. Essential for cutting machine files (Cricut, Silhouette).
- MP4 / MOV: For video files (like animated Zoom backgrounds or video tutorials).
- DOCX / PAGES: For resume templates editable in Microsoft Word or Apple Pages.
- XLSX / Google Sheet Links: For spreadsheet templates.
Depending on the digital product you sell, Etsy also supports: .bmp, .gif, .mobi, .mp3, .mpeg, .psp, .rtf, .stl, .txt, .ePUB, .iBook.
Things To Consider When Picking Your Niche
Align Passion/Skills with Demand: Starting with what you enjoy or are skilled at (design, writing, crafting, specific software) is motivating. But importantly, research if there's actual market demand for products related to your interests. Passion alone doesn't guarantee sales.
Do Market Research
- Identify Demand: Use Etsy's search bar autocomplete to see what shoppers are searching for. Explore related terms. Use keyword research tools (eRank, Marmalead, Sale Samurai are popular Etsy-specific options) to find search volume estimates. Look at competitor sales and reviews (though treat high numbers with caution – they may be established sellers).
- Assess Competition: Look at the number of search results for your target keywords. Are the top listings dominated by high-volume sellers (thousands of sales)? Is the visual style saturated, or is there room for a unique aesthetic? High competition isn't necessarily bad if you can differentiate, but be realistic. Aim for niches where you can stand out.
- Analyse Top Sellers: Study successful shops in your desired niche. What makes their listings compelling? (Photos, descriptions, product variety, pricing, reviews). Don't copy, but learn from their strategies.
Evergreen vs. Seasonal Digital Products
- Evergreen: Products with consistent demand year-round (e.g. business cards, resume templates, basic planners). Good for stable income.
- Seasonal: Products with demand spikes at certain times (e.g. Christmas cards, Halloween printables, yearly planners). Can provide significant income boosts but require timely planning.
- Strategy: Beginners often benefit from starting with evergreen products to build a foundation, then strategically adding seasonal items.
Niche Down & Specialise
Instead of "planners", consider "minimalist weekly planners for busy moms". Instead of "wall art", try "printable line art for modern nurseries". Niching down reduces competition and attracts a specific, dedicated audience.
Extra FAQ About Selling Digital Products on Etsy
How Does Etsy Digital Download Work?
When you list a digital product, you upload the file(s) directly to Etsy (up to 5 files, 20MB each). When a customer buys it, Etsy automatically sends them an email with a download link. The files are also permanently available to the customer in their Etsy account under 'Purchases and Reviews'. You don't need to email anything manually. For larger files or more than 5 files, you upload a PDF or TXT file containing a link (e.g. to Google Drive or Dropbox) where the customer can access the full download.
How Do You Handle Returns On Digital Products?
Officially, Etsy's policy states that digital downloads cannot be returned or exchanged. You should state this clearly in your shop policies. However, customer satisfaction is key, especially in the beginning. If a customer is genuinely unhappy (e.g. file corrupted, misunderstood the product), offering a refund is often the best course of action to avoid negative reviews. For low-priced items, the time spent arguing is rarely worth it. Always try to resolve issues amicably first, but don't overthink if refunding and cancelling the order is the easier way to go.
How Do I Handle Copyright/Licensing for Fonts & Graphics I Use?
This is critical! You need to have the correct commercial license for any fonts, graphics, photos, or other assets you use in digital products you intend to sell.
- Read Licenses Carefully: Don't assume a free font or graphic can be used commercially. Check the license terms specifically – look for "commercial use", "use in items for sale", or "print-on-demand use" permissions. Some licenses restrict usage (e.g. may not allow use in editable templates).
- Keep Records: Save copies of licenses for all assets used.
- Use Reputable Sources: Sites like Creative Market, Envato Elements, or purchasing directly from font foundries usually provide clear commercial licenses. Be cautious with free font sites – licenses can be unclear or restrictive. Canva's free elements generally have good commercial use terms, but always double-check their latest policies, especially for use in templates.
- When in doubt, don't use it. Infringing copyright can lead to listing deactivation or shop suspension.
What If My File Is Too Large For Etsy's 20mb Limit or I Have More Than 5 Files?
This is a common issue for complex products (like large digital planner bundles, high-res mockups, or video files). The standard solution is:
- Use Cloud Storage: Upload your large file(s) or the entire bundle to a cloud storage service like Google Drive, Dropbox, or OneDrive.
- Create an Access PDF/TXT: Create a simple PDF or TXT document containing instructions for the customer and a direct link to download the file(s) from your cloud storage. Make sure the link permissions are set correctly (e.g. "anyone with the link can view").
- Upload the Access File to Etsy: Upload this small PDF or TXT file to your Etsy listing as the digital download. Customers will download this instruction file first, then click the link to get their actual product.
What's Next
Selling digital products on Etsy in 2025 still offers incredible opportunities but needs better planning and more preparation than ever. While competition is undeniably high in many niches, success hinges on identifying the right niche, creating high-quality, unique products, understanding your target customer, and providing excellent service.
If you're ready to start your digital product shop, our GYC Etsy Academy 2.0 has tons of resources to help you get a headstart. Here are some of the highlights:
- A full-length digital product course to help you start, grow and scale
- 250 Listing Photo Templates to quickly refresh your listings to boost conversion rate & get more sales
- Product Description Formulas for you to plug-and-play to create compelling Etsy listings
- PLR Canva template library that you can copy and sell quickly
