13 Profitable Niche Digital Products On Etsy You Haven’t Explored Yet

You’ve probably noticed that popular digital products like wall art and planners are incredibly cheap on Etsy nowadays. Intense competition has driven down the prices so much that it’s not hard to find listings selling for just $1–$2.

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For new sellers, it can be disheartening to see this and feel like there are no opportunities left on Etsy for selling digital products.

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Although these concerns are valid, there are niches that remain relatively untapped and offer products that sell for a good profit margin. The key is to go niche and specific (more on that later).

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In this article, we'll explore 13 profitable niche digital products on Etsy that you probably haven’t considered yet. You’ll see what that product is, some niche examples and a screenshot with prices on their Etsy search page. Hopefully this guide can inspire your next digital product shop.

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Let’s get started.

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1. Templates for Freelancers

Freelancing is on the rise, and freelancers need professional materials but may not have the time or skills to create them from scratch. There's a demand for industry-specific templates, and the market isn't flooded yet with listing prices still about $15-25.

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Think about the templates that will help freelancers speed up their daily workflow like proposals, invoices, contracts, and portfolios. They help professionals present their work and communicate with clients efficiently.

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Niche Examples

Graphic designer portfolio templates
Freelance writer proposal templates
Consultant invoice templates
Social media content calendars
Photography contract templates
Marketing strategy planners

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2. Wedding Newspaper Templates

Newspaper themed wedding photo frames are one of the trending products for the wedding stationery niche. Wedding newspaper templates allow couples to edit the newspaper template to feature their love story, wedding details, and photos, which can be shared with guests. There are already some sellers offering it, but the price is relatively high for a digital product.

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Niche Examples

Vintage-themed newspapers
Modern magazine-style layouts
Destination wedding newspaper templates
Art deco newspaper templates
Bohemian-inspired wedding layouts

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3. Stream Overlays (Twitch, Streaming)

Stream overlays are graphical frames and elements that improve the look and appearance of live streams on platforms like Twitch and YouTube Gaming. They include components like webcam frames, alerts, banners, and transitions that personalise a stream. And most overlay packs include components with messages like ‘stream starting soon’, ‘offline’, ‘donate’, etc.

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With the rise of live streaming, more individuals are looking to establish a unique brand identity. However, many streamers either lack the design skills to create professional-looking overlays, or they dedicate all their time streaming and don’t have time to create assets like overlays. While there are some options available, the market isn't saturated, especially for specialised themes.

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Niche Examples

Retro gaming overlays
Minimalist overlays
Seasonal/themed overlays
Fantasy-themed overlays
Tech review overlays

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4. Alphabet Posters

With more parents homeschooling or supplementing education at home, there's a demand for engaging educational materials. Alphabet posters are educational wall arts featuring letters of the alphabet, often accompanied by corresponding images, used for teaching children.

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Specialised designs are less common, leaving room for new digital product sellers to start and grow.

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Niche Examples

Animal alphabet posters
Bilingual alphabet posters
STEM-themed alphabets
Space exploration alphabets
Underwater life alphabets
Fairy tale alphabets

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5. reMarkable 2 Templates

reMarkable 2 is a popular device for reading and taking notes. The device is gaining popularity for its minimalist design which is great for productivity. There's a scarcity of templates available. And designing some specialised templates for specific customers could take advantage of this relatively new market.

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Niche Examples

Academic planner template
Project management templates
Creative sketch templates
Daily journaling templates
Fitness tracking templates
Recipe organizer templates

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6. Sewing Patterns

Digital sewing patterns has always been a popular niche on Etsy for people looking for DIY projects. Customers can download, print, and use the pattern to create their own garments.

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Although many sewing pattern niches are quite saturated, there are some sub-niches like the ones below that are hungry for new, unique designs.

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Niche Examples

Blouse patterns
Kid pants patterns
Pouch with a zipper pattern

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7. Homeschool Curriculum

The increase in homeschooling has led to a demand for structured curriculum that parents can follow at home. Specialised subjects or teaching methods are not overly competitive on Etsy, so creating quality products on those can propel you to be the leader in that sub-niche.

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Niche Examples

Montessori-method curriculum
STEM-focused programs
Curriculum in different languages
Nature-cased learning programs
Art-centric curriculum

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8. RV Rental Templates

The RV rental market is expanding as more people seek more affordable mobile vacation options. Owners need professional materials to manage rentals but have limited resources available. And that’s why templates like agreements, checklists, and instructional guides that help RV owners manage their business more efficiently is getting quite popular without too much competition on Etsy.

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Niche Examples

Rental agreement templates
User manuals
Maintenance checklists
Booking calendars
Customer feedback forms
Emergency contact guides

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9. Specialised Meal Plans

With growing awareness of dietary needs for health conditions, people are always trying out different specialised diets. And one of the easiest ways for newcomers to adopt a new diet is by having an accessible meal plan. There's a lack of comprehensive, easy-to-follow guides for specialised diets on Etsy like FODMAP, IBS, Paleo, vegan, etc.

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Niche Examples

FODMAP meal plans
Affordable meal ideas for IBS sufferers
High protein meal plans for vegans
Anti-inflammatory diets
Diabetic-friendly meal plans
Paleo diet plans

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10. Travel Related Templates

While travel planning resources exist, there's always a demand for templates that are more specific or can be personalised. Specific destinations (like Japan-specific or France-specific) or specific-purpose travel (like food tours or hiking tours) are particularly underserved. Customisable templates that lets travellers plan their trips, including itineraries, packing lists, and budget trackers could be even more profitable.

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Niche Examples

Backpacking trip planners
Eco-tourism guides
Japan travel planner
France 5-day travel itinerary
World travel planning spreadsheet

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11. Photo Booth Templates & Props

Designs for printable photo booth strips and prop templates used in events like weddings, parties, and corporate functions. Photo booths are popular at events, but hosts often want to look for unique themes to make their events memorable. There's room for creative designs that aren't widely available.

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Niche Examples

Instagram theme frames templates
Meme-related photo booth props
Funny quotes photo booth props
Unique-shaped photo booth frames
Baby shower photo booth frames
Graduation party props

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12. Specialised Study Guides

There are still a lot of opportunities in digital study guides that focuses on specific subjects, exams, or educational levels. If you are familiar with any popular exams, then putting together a study guide for it could help you generate a healthy amount of sales and profit.

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Niche Examples

Advanced placement (AP) exam guides
Language proficiency tests like TOEFL or IELTS
IT-related certification study guides
Medical entrance exam guides
Law school prep guides
Financial certification study guides

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13. Laser Cut Files

As laser cutting becomes more accessible and affordable, hobbyists and small businesses often look for unique designs for their DIY projects. And there's a shortage of intricate or specialised files on Etsy. Think about digital files containing designs that can be used with laser cutting machines to create physical objects from materials like wood, acrylic, or metal.

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Niche Examples

3D puzzle designs
Modular home decor pattern pieces
Laser cut earring templates for jewelry shops
Custom signage designs
Holiday ornament files

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3 Directions You Can Think About Untapped Digital Product Niches

1. Go Niche & Specific

Instead of targeting broad categories, focus on specialised sub-niches where you can meet specific needs. Niche products often face less competition and lower competition usually means room for higher profit.

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2. Have A Highly Specific Target Customer

Create digital products that completely satisfy the needs of a particular target customer. By catering to their unique preferences and requirements, you can create products that resonate strongly with them, leading to higher conversion rate and sales.

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3. Pay Attention To Emerging Trends & Technologies

Stay updated with new software, platforms, or trends that are gaining popularity, like reMarkable, Notion and other ones we’ve mentioned above. Early users of these areas often look for resources to get them started quickly, and with the market lacking in resources in the beginning, it gives you an opportunity to jump in and capture early sales at a decent profit margin.

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4. Use Market Research Tools

I discovered some of the niche digital products on this list by using Etsy market research tools like Alura. They have a 'product research' feature which allows you to show only digital products and sort the listings by number of sales:

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What’s Next

Hope you find these 13 digital product niches useful and inspiring. For more about selling digital products, check out these popular guides on GYC:

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