You’ve probably noticed that popular digital products like wall art and planners are incredibly cheap on Etsy nowadays. Intense competition has driven down the prices so much that it’s not hard to find listings selling for just $1–$2.
For new sellers, it can be disheartening to see this and feel like there are no opportunities left on Etsy for selling digital products.
Although these concerns are valid, there are niches that remain relatively untapped and offer products that sell for a good profit margin. The key is to go niche and specific (more on that later).
In this article, we'll explore 13 profitable niche digital products on Etsy that you probably haven’t considered yet. You’ll see what that product is, some niche examples and a screenshot with prices on their Etsy search page. Hopefully this guide can inspire your next digital product shop.
Let’s get started.
Freelancing is on the rise, and freelancers need professional materials but may not have the time or skills to create them from scratch. There's a demand for industry-specific templates, and the market isn't flooded yet with listing prices still about $15-25.
Think about the templates that will help freelancers speed up their daily workflow like proposals, invoices, contracts, and portfolios. They help professionals present their work and communicate with clients efficiently.
Newspaper themed wedding photo frames are one of the trending products for the wedding stationery niche. Wedding newspaper templates allow couples to edit the newspaper template to feature their love story, wedding details, and photos, which can be shared with guests. There are already some sellers offering it, but the price is relatively high for a digital product.
Stream overlays are graphical frames and elements that improve the look and appearance of live streams on platforms like Twitch and YouTube Gaming. They include components like webcam frames, alerts, banners, and transitions that personalise a stream. And most overlay packs include components with messages like ‘stream starting soon’, ‘offline’, ‘donate’, etc.
With the rise of live streaming, more individuals are looking to establish a unique brand identity. However, many streamers either lack the design skills to create professional-looking overlays, or they dedicate all their time streaming and don’t have time to create assets like overlays. While there are some options available, the market isn't saturated, especially for specialised themes.
With more parents homeschooling or supplementing education at home, there's a demand for engaging educational materials. Alphabet posters are educational wall arts featuring letters of the alphabet, often accompanied by corresponding images, used for teaching children.
Specialised designs are less common, leaving room for new digital product sellers to start and grow.
reMarkable 2 is a popular device for reading and taking notes. The device is gaining popularity for its minimalist design which is great for productivity. There's a scarcity of templates available. And designing some specialised templates for specific customers could take advantage of this relatively new market.
Digital sewing patterns has always been a popular niche on Etsy for people looking for DIY projects. Customers can download, print, and use the pattern to create their own garments.
Although many sewing pattern niches are quite saturated, there are some sub-niches like the ones below that are hungry for new, unique designs.
The increase in homeschooling has led to a demand for structured curriculum that parents can follow at home. Specialised subjects or teaching methods are not overly competitive on Etsy, so creating quality products on those can propel you to be the leader in that sub-niche.
The RV rental market is expanding as more people seek more affordable mobile vacation options. Owners need professional materials to manage rentals but have limited resources available. And that’s why templates like agreements, checklists, and instructional guides that help RV owners manage their business more efficiently is getting quite popular without too much competition on Etsy.
With growing awareness of dietary needs for health conditions, people are always trying out different specialised diets. And one of the easiest ways for newcomers to adopt a new diet is by having an accessible meal plan. There's a lack of comprehensive, easy-to-follow guides for specialised diets on Etsy like FODMAP, IBS, Paleo, vegan, etc.
While travel planning resources exist, there's always a demand for templates that are more specific or can be personalised. Specific destinations (like Japan-specific or France-specific) or specific-purpose travel (like food tours or hiking tours) are particularly underserved. Customisable templates that lets travellers plan their trips, including itineraries, packing lists, and budget trackers could be even more profitable.
Designs for printable photo booth strips and prop templates used in events like weddings, parties, and corporate functions. Photo booths are popular at events, but hosts often want to look for unique themes to make their events memorable. There's room for creative designs that aren't widely available.
There are still a lot of opportunities in digital study guides that focuses on specific subjects, exams, or educational levels. If you are familiar with any popular exams, then putting together a study guide for it could help you generate a healthy amount of sales and profit.
As laser cutting becomes more accessible and affordable, hobbyists and small businesses often look for unique designs for their DIY projects. And there's a shortage of intricate or specialised files on Etsy. Think about digital files containing designs that can be used with laser cutting machines to create physical objects from materials like wood, acrylic, or metal.
Instead of targeting broad categories, focus on specialised sub-niches where you can meet specific needs. Niche products often face less competition and lower competition usually means room for higher profit.
Create digital products that completely satisfy the needs of a particular target customer. By catering to their unique preferences and requirements, you can create products that resonate strongly with them, leading to higher conversion rate and sales.
Stay updated with new software, platforms, or trends that are gaining popularity, like reMarkable, Notion and other ones we’ve mentioned above. Early users of these areas often look for resources to get them started quickly, and with the market lacking in resources in the beginning, it gives you an opportunity to jump in and capture early sales at a decent profit margin.
I discovered some of the niche digital products on this list by using Etsy market research tools like Alura. They have a 'product research' feature which allows you to show only digital products and sort the listings by number of sales:
Hope you find these 13 digital product niches useful and inspiring. For more about selling digital products, check out these popular guides on GYC:
