Before you turn on Etsy ads, you will need to optimise your listings and your shop first. If not, you are likely to be wasting money on Etsy ads as you will be paying for clicks and not converting to sales. These courses are good places to start if you haven’t finished them already:
Perfect Product Listing Course
Another thing to keep in mind during the process is that Etsy Ads are not guarantee to make you sales, but I’ll go through all the best practices to give you the best chance of success.
The following strategies are focused on Etsy onsite ads as you have more control over them.