Let’s explore the ways you can get people to actually sign up to your email list. We will combine our list segmentation and lead magnet in this section to maximise the sign up rate. If you choose to only send emails to customers, then the first part of this section is for you. 

For Customers

One of the best part of email marketing is that you can build long lasting relationship with existing customers so that they become loyal fans and buy from you repeatedly.

Although you have access to your customers’ email addresses, do NOT add customers automatically to your email list as that violates Etsy rules and can risk your shop being closed down. 

You need clear consent from customers and have them sign up to the email list themselves.

So how should you ask them to sign up?

There are two main ways for you to contact your customers for a sign up: direct messages on Etsy and automatic receipt message in their order receipt.

Here are a few points to keep in mind when writing your message:

• Keep it friendly
• Thank them and say how you appreciate their business
• Talk about the benefit of signing up (both the main lead magnet and other benefits)
• Mention it takes only a minute

Here is a message example that you can adjust to fit your shop:

Thank you so much for your order! I really appreciate it!


I’d like to send you some useful information on how to take care of your product, special deals during holidays and new products when they come out. I promise there won’t be any spam!

Please follow this link for the signup:

(link to signup form)

The first email would be a guide to making sure your product lasts a long time.

Can’t wait to talk to you soon!

For Shoppers

Asking shoppers to sign up to your email list fives you the opportunity to turn them into paying customers.

Unlike customers, you can’t directly message Etsy shoppers who visit your listings and your shop as that would consider spamming.

What you can do is to post your incentive to sign up in places that shoppers are likely to see:

• About section
• Shop announcement
• Product description

As mentioned, incentives that work well include giveaway, free shipping, sample with first order and coupon code.

Here are some examples:

“Enter our monthly giveaway for your chance to win (your product) here: (url to sign up landing page)”

“Get a 10% discount when you sign up here (don’t worry we don’t spam!): (url to sign up landing page)”

‍