With constant increase of cost-of-living, stress relief is more important than ever. It’s a part of the overall trend of self-care. There are a wide variety of products that you can consider like essential oil blends, weighted blankets, meditation tools, mini spa kits, calming tea blends, etc.
Overall Strategies
- Appeal to the Senses: Highlight how your products reduce stress by engaging the senses of sight, smell, touch, and even taste.
- Ritual & Routine: Encourage using your product as part of a stress-reducing ritual (before bed, during a break, etc.), boosting its perceived value.
- Gift Market: Position stress relief products as thoughtful gifts for those experiencing pressure, anxiety, or simply in need of some pampering.
Product Ideas
- Aromatherapy: Products using essential oil blends for relaxation like lavender and chamomile oils
- Mindfulness Products: Beginner yoga set, mini zen garden decor, and singing bowls and chimes.
- Digital Products: Adult calming colouring pages, mindfulness journal, etc.