Online shopping is bigger than ever, and Etsy sellers like you can use this opportunity to create an irresistible offer to capture the holiday sales.

Black Friday/Cyber Monday (BFCM) is undoubtedly the biggest sales event of the year. Even if you don’t live in the US, many countries still consider it as the biggest sales event of the year. 

We have all seen those crazy queues outside retails stores waiting for the Black Friday sales. And we have all seen people (literally) fighting over deals.

More and more people look online to get the same deals without the hassle. The online shopping number grows every year. According to Shopify, $6.3 billions of sales were made between 2021 Black Friday and Cyber Monday, which was a 23% increase from 2020.

This guide will focus on BFCM promotion, but most of the tactics are applicable for other sales event throughout the year like Christmas sale and Easter sale.

And there will be a chapter at the end if you want specific strategies for other holiday shopping seasons.

This course will hopefully help your Etsy shop carve out a percentage of that holiday sales rush.

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