Long-term customer service focuses on building a positive relationship with customers over a period of time. It goes beyond simply answering customer’s immediate questions.

Here we will focus on post-purchase interactions to foster customer relationships.

Benefits Of Long-Term Customer Service

I can’t stress how important return customers are to an Etsy business. Building a positive relationship with your customers can help increase their loyalty to your brand, and that makes them more likely to come back and buy again.

Happy customers are also more likely to recommend your products to their friends and family through word-of-mouth, bringing you new customers without you spending extra money on ads.

Strategies To Build Long-Term Customer Relationships

Order Inserts

Order inserts can be used to show appreciation for your customers and provide additional value. These can be printed at home or with a print shop for a low cost. Some examples include:

• Thank you note - A handwritten one is preferred, but a printed one will also work
• Care instruction & use guide - Let customers have the best experience possible from your product
• Social media share request - Ask them to take a photo to share on social media. You can offer them a VIP coupon in return

Follow-Up Message

You can send your customers a message a few days after the expected arrival date to check whether they have used the products. You can ask them of what they think, and encourage them to reach out if they have any questions. This way you can make sure that any issues are addressed early. It also shows that you care about their experience.

Email Marketing

Email marketing is one of the best ways to build long-term relationship with your customers.

You can incorporate the previous ways of engaging with customers like sending a thank you email, care instruction, and follow up message.

Other than that, you can send promotional emails during sales or new product releases to increase your Etsy shop’s sales.

To learn everything about email marketing, click here to start the course.