Milestones
I achieved 1000 sale on July 21, 2020. 5000 sales a bit more than a year after opening the shop.
Reviewing Etsy Ads For Growing Your Craft (Not Useful)
Overall, Etsy ads is not useful for Growing Your Craft in the long run. This is mainly because my design already ranks quite well for targeted keywords.
There are a few reasons why I rank well on Etsy search:
- Some keywords I target are quite specific. For example, ‘coffee bag label’ has fewer than 1000 search results. So it’s quite easy to rank well on those keywords.
- The conversion rate is quite high on some of my listings. High conversion rate means higher in Etsy search ranking. Learn more about how to boost your search ranking in this course. LINK
That means, my target customers are already seeing my listings on the search page even without the ads. I turned the Etsy ads off for most listings and only spend a small amount each day.
Future Plans
As the sales of Growing Your Craft Etsy shop is quite steady, I’m focusing on creating more content for Growing Your Craft Etsy Academy at the moment (like this one you’re reading!) I want to make it the best resource to properly grow an Etsy shop.
For the Etsy shop, there are still some product categories that I haven’t had time to create yet. Once they are done, the shop will be able to broaden the target keywords and reach more customers. I also plan to revisit social medias in the future and grow a following.
If you have any questions, feel free to email me at growingyourcraft@gmail.com and I’ll be happy to answer :)