Etsy itself is the best place to find your keywords. I look into 3 different places to find keywords:
- Search bar
- Search filters
- Related listings
Why are the good places to find effective keywords? Because they are based on what Etsy shoppers actually look for.
Let’s dive in to see how you can find good keywords.
Place 1 - Search Bar
How Does The Etsy Search Bar Work
When you type something in the search bar, you will notice Etsy start making suggestions. These auto-complete suggestions are the popular search terms that Etsy shoppers actually use.
The more popular keywords with the most searches are shown first.
Of course there are way more than the 10-11 keywords you see. You can lengthen the keyword and see other suggestions.
In general, the longer the keyword (3 words or longer), the fewer shops that are targeting that keyword, and therefore less competition you will face.
The A-to-Z method
So this is how I use the Etsy search bar to find all my keywords.
I call it the A-to-Z method. Here are the steps:
Step 1
Put in your ‘seed’ keyword in your search bar. A good seed keyword should be specific to your product and about 2-3 word long, like “gemstone ring”, “soy candle”, “floral tshirt”.
Step 2
Add a space to the end and start adding on a letter. Once you added a letter, the search bar should come up with suggestions of other popular keywords.
For example, when you type “gemstone ring s”, it should come up with keywords like “gemstone ring sterling silver” and “gemstone ring set”.
Step 3
Go through this process from A-to-Z and mark down all the keywords that are suitable.
Step 4
Repeat the process with other ‘seed’ keywords. For example, once you finish with “gemstone ring”, you can go on to “amethyst ring” or “gemstone jewelry”.
Place 2 - Search Filters
Another place I find keyword is the search filter on the Etsy search page. You will see the search filters on the top left of the page:
They are the filters that you can choose when you upload a product listing on Etsy. I’ve found that adding some of the specific keywords improve the search ranking.
For example, if you search soy candle, some keywords in the search filter include “floral scent”, “hemp wick”, etc.
Add the suitable ones to your keyword list.
Place 3 - Related Listings
Inside product listings, when you scroll down to the bottom, you can find some related categories and searches.
These related suggestions are also driven by real Etsy shopper data, meaning that the shopper clicking into that particular listing is also likely to be interested in these related ones.
For example, in this amethyst ring listing, these related searches and categories reveal some valuable keywords that may be suitable to you:
