Sale Events Beyond Black Friday
Here are some other sales event throughout the year that you can prepare for. This chapter will be updated and expanded constantly when different events approach.
Christmas + New Year Sale & Promotion
There are two main parts of Christmas for Etsy sellers - When shoppers are buying Christmas gifts, and the sale during Christmas/New Year.
For the first part, the main focus is on gift wrapping and shipping dates:
Gift wrapping
Plan ahead, get supplies and take photos of gift-wrapped packaging. Upload the photo as one of your listing photos. If you have a lot of listings, using Vela can save you a lot of time. Here’s an example of a good gift-ready, packaging photo:
Shipping cut-off date
Your local post office or shipping carrier should post the shipping cut off dates for Christmas on their websites. Use those dates as references and add in your processing time and a 2-3 day buffer in case something unexpected happen.
Communicate shipping cut off date clearly in these places:
- Listing
- Shop announcement
- Shop banner or cover image
- Order receipt
- Social media
For the second part - Boxing Day, Christmas, and New Year Sale - it’s a good time to move some of your old inventory in order to make room for new products. Most of the strategies in this course can be applied to this sale as well, like setting up an email sequence, posting on social media and creating product bundles.
Valentine’s Day Sale & Promotion
In the season of love, many shoppers are looking for products that are romantic and red in colour. You can also create bundles that are suitable for couples.
Many people are looking to buy romantic gifts for their significant other. Consider offering personalised and customised gift options that cater to different tastes and preferences. For example, offer customisation of including the customer's name/initial in the design. Or include the option for them to add a hand-written message card with the order.
Easter Sale & Promotion
Easter is a popular holiday for gift-giving especially to children, and Etsy sellers can take advantage of this by offering unique and cute gift ideas. Using Spring pastel colours and Easter graphics can help you appeal to Etsy shoppers.
Similar to other festivals and sale events, consider offering personalised messages and gift packaging to cater to people buying gifts.
Halloween Sale & Promotion
Incorporate Halloween colours - orange and black - in your special edition products. Also you can add Halloween motifs like pumpkin, witch hats ad black cats for fun Halloween special designs.
