What’s The Point Of Packaging?

You may be wondering, “the customer has already paid for the order, why do I need to spend extra on packaging?”

But imagine this, if you receive a product that is casually wrapped in a plastic bag and a generic looking mailer, you are likely to be very disappointed. Maybe you’ll even leave a bad review and never buying from that shop again no matter what the product quality is.

Packaging is not a throwaway thing. It’s part of your product, and part of the customer experience.

It’s a tool to build a solid foundation for your business so that customers come back again and again. Let’s see how:

‍

Why Is Packaging Important For Your Handmade Items

Protection

One of the main reasons why packaging is important is a practical one - Protection.

We have all seen those viral videos of how USPS mis-handle packages. Your product will likely go through many different people and vehicles before reaching your customers. 

Protecting your product during shipment is important for making sure the product will reach customer at perfect condition and lower the return/refund rate. This is especially true for fragile products like jewelry, ceramic, glass, etc.

‍

Branding

Another important function of packaging is branding. Packaging is a part of the customer shopper experience. It should be consistent with your branding.

Use your brand font and brand colour from the branding course when considering the packaging elements.

Well branded packaging can improve the perceived value of your product, giving it that professional handmade feeling.

‍

Build Long-Term Relationship

You can also include extra elements in your packaging that build customer relationships.

They are elements like thank you card, freebies and discount code that make the purchase more memorable, increasing the chance of customers coming back again. As you may know, having repeat customers is key to a sustainable Etsy business.

‍

‍