Email marketing is a powerful tool to build long-term relationship with your customers, so that they come back for future purchases.

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It also has one of the highest ROI (return on investment) compared to other marketing channels.

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Lead magnet is a valuable incentives (e.g. discounts, guides) to encourage email sign-ups, and it’s the first step for your email marketing effort. A good lead magnet should be:

• Valuable
• Relevant to the person receiving it
• Improving that person’s life
• Easy to consume and can be received quickly

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After that, choose an email marketing service that has features like automation, segmentation, and good deliverability. I recommend MailerLite or ConvertKit.

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Building Your Email List

• For customers: Ask via Etsy messages, order receipts or order insert
• For shoppers: Promote sign-up in shop announcements and product descriptions

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One of the most powerful use cases of email marketing is to set up automation sequences, where emails are sent to subscribers once they sign up. I’ve written email automation templates for both customers who’ve made a purchase before, and shoppers who haven’t bought from you. Check out chapter 6 for the templates.

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Other than automation sequences, email marketing is also an effective to let subscribers know when you at running a sale, launching new products, etc. And for the Black Friday/Cyber Monday email sequence, go to the course - Holiday Promotion Guide For Etsy Sellers.

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