Understand your profit margin so that you know what sales you can realistically run. Calculate costs carefully to determine discount limits. For more details, refer to the pricing course.

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For holiday sales, a few things to keep in mind to create an irresistible offer:

• Offer higher discounts than usual
• Start sales early (Monday before Black Friday)
• Use tiered discounts or bundles to encourage larger orders

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To make sure your sales are effective, do these before the sales season (about 1-2 months prior):

• Optimise listings (photos, titles, tags)
• Include promotional inserts in orders
• Prepare answers for common questions like shipping cutoff dates
• Send products to micro-influencers

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Leverage customer psychology to boost sales. Here are a few examples but go to the full course - Psychology Principles For Etsy Sellers - for more strategies:

• Use FOMO (Fear of Missing Out)
• Create urgency
• Offer exclusivity
• Showcase social proof

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Here are the 3 main marketing strategies I use:

• Email Marketing: Send a sequence of targeted emails. Go to chapter 7 to get my Black Friday email sequence template.
• Social Media: Focus on platforms where you're most successful. Don’t spread yourself too thin.
• Etsy Ads: Run ads on your bestselling products, but keep in mind they are more competitive and expensive during the sales period.

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Additional Strategies For Holiday Promotion:

• Offer gift wrapping
• Release new products during the sale
• Have contingency plans for selling out or supply delays
• Communicate potential shipping delays to customers

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