Branding is not just about logos and visual elements; it's the process of shaping and communicating a specific message at every touchpoint with your target customers.

‍

It influences how customers perceive your brand and helps you stand out on Etsy. Effective branding encompasses both visible aspects, like logos and colours, and invisible ones, like brand identity and voice.

‍

Good branding makes your shop more memorable and desirable. It builds trust and confidence, helps you acquire customers at a lower cost, and increases profit long-term.

‍

The Branding Process

It involves three main parts:

1. Market Research and Preparation: Understanding your target customers (know their preferences) and competitors (see what they are doing and find your unique position)
2. Brand Positioning/Strategy: Establish the core value of your brand and why does that set you apart.
3. Brand Identity: Executing your brand strategy through both tangible (e.g. logo, colours) and intangible (e.g. brand voice) elements.

‍