To succeed on instagram, your content should focus on one or more of these core categories:

• Product showcase
• Educational content
• Behind-the-scenes
• User-generated content
• Engagement & community

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Over 80% of your content should fit into the above categories; Your sales-focused content should make up for less than 20%.

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Setting Up Your Instagram Profile:

• Use a business account
• Optimise your bio with keywords and a clear CTA
• Give a clear reason why people should follow you
• Enable high-quality uploads in settings

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When capturing your content, remember to:

• Use natural light
• Avoid shadows
• Experiment with different angles
• Have steady footage
• Use simple, clean background

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Also, edit your videos using apps like Inshot, CapCut, etc.

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Instagram Posting Strategies

• Use the first sentence to grab attention
• Put call-to-action t the end of caption
• Experiment with different content types (photos, carousels, reels)
• Post when most followers are online (check Insights for follower info)
• Use 8-15 relevant hashtags, mix small, medium, and large ones

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Engaging with similar accounts in your niche is important. Engage 10 minutes before and 20 minutes after posting.

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Here are some additional tips for posting reels and stories:

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Reels

• Create engaging hooks in the first few seconds
• Use trending music relevant to your niche
• Use Instagram's reel templates for efficiency

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Stories

• Share behind-the-scenes, polls, Q&As, and customer appreciation
• Use Highlights to categorise and preserve important stories

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To expand your reach further, consider leveraging influencer marketing:

• Collaborate with micro-influencers (1,000-50,000 followers)
• Reach out with personalised messages offering product exchanges (check chapter 11 for the script to reach out)

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