This course shows you 11 techniques that leverages customer psychology principles. Understanding and applying them ethically can help you boost your Etsy conversion rates.

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1. Social Proof

• Leverage customer reviews and testimonials. If you don’t have many, highlight one or two in your listing photos.
• Showcase social media following and influencer collaborations if you have any

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2. Authority

• Demonstrate expertise through photos and video that showcases your crafting process. Or display any relevant certifications or training.
• You can also build authority by creating relevant content on your blog or social media

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3. Foot-in-the-Door Technique

• Offer low-cost option to get people to make a small, first purchase. For example, a sample kit with 3 of your bestsellers.
• Use follow-up strategies to encourage larger purchases through email marketing

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4. Trust & Reliability

• Create detailed, accurate listings. Pay special attention to colours and sizes.
• Have clear shop policies and consistent branding in your Etsy shop

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5. Decoy Effect

• Introduce a third option to make target product more attractive. For example, create a $25 small size to make the $29 medium size more attractive.

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6. Scarcity

• Make use of Etsy's low stock alerts by set your inventory level lower (but be truthful and use ethically)
• Create limited edition or seasonal products

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7. Anchoring

• Compare your products to premium alternatives to make yours seem better value
• Frame products as experience replacements
• Break down products into smaller parts to increase the perceived value

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8. Cognitive Ease

• Use clear, straightforward language in titles and descriptions
• Simplify the buying process with ‘buying process’ listing photos

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9. Urgency

• Run short-term sales (just a few days instead of weeks)
• Use clear communication to highlight deadlines. Leverage email marketing to make it more effective.

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10. Loss Aversion

• Highlight long-term value and cost of inaction
• Address customer pain points directly

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11. Reciprocity

• Include personalised thank you notes
• Offer small freebies or samples with orders

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Additional Techniques:

• Use just below pricing ($.99) for value-based products or when you are running a sale. Use round pricing for more premium options.
• Higher price can create an impression of higher quality
• Storytelling to create emotional connections

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