This course builds on the Etsy Niche Discovery System course, and focuses on creating unique products so that you can stand out on Etsy.

‍

Unique Handmade Offer (UHO) is an essential concept for standing out on Etsy.

‍

Here are the 13 ways to develop your UHO:

• Scale Disruption: Play with size (oversized or miniature) to capture attention
• Niche Specialisation: Focus on specific customer segments and understand their needs deeply
• Unexpected Materials: Use unconventional materials
• Personalisation Plus: Offer advanced customisation options
• Cultural Connection: Incorporate cultural themes
• Sensory Experience: Engage multiple senses
• Modular Systems: Create interchangeable components and a system for customers to build upon
• Functional Art: Combine aesthetics with practicality
• Innovative Use: Highlight unconventional applications
• Cross-Niche Innovation: Apply ideas that are successful from other niches
• Retro Revival: Incorporate vintage elements
• Digital Interactivity: Create interactive digital products
• Dynamic Digital Designs: Create digital products that include animation and make use of multimedia

‍

It’s important to understand whether your product is unique is relative to what your competitors are doing. Market research is key here.

‍

Sometimes your product has already generated some sales. In that case, you may want to refine it rather than develop a new product. Here are some common areas to refine your product offer:

• Product quality or durability - Showcase your crafting process, display closeup photos and offer guarantees if possible
• Missing features - Add features according to customer feedback
• Complicated buying process - Include a ‘how it works’ listing photo to clarify
• Uncertain about fit or size - Include listing photos of a size guide with your product on a model. An easy exchange policy would help as well
• Packaging - Take a photo of your packaging to address areas of concern
• Materials used - Listen to customer feedback and see whether they prefer additional options
• Aesthetic - Research and incorporate current market trends and customer preferences
• High price point - Justify your price point with strategies in my pricing course

‍