This course focuses on optimising your Etsy listing to improve your conversion rate. Higher conversion rate leads to higher sales and better ranking.
First, we need to understand what motivates customers to buy. There are three main steps of a customer buying journey:
01 - Understanding Customer Motivations
- People buy to improve life or reduce pain
- Identify emotional triggers that drive sales for your product
02 - Convincing Shoppers
- Highlight benefits and features that appeal to customers' emotions
- Use product reviews to understand what customers value
03 - Reducing Purchase Barriers
- Use accurate product photos
- Establish trust through expertise and social proof
- Offer clear guarantees and policies
- Provide transparent shipping information
To convey these information effectively to shoppers, here are some strategies for effective copywriting:
- Use simple language and short paragraphs
- Incorporate power words strategically
- Address customers directly using "you"
- Use headings to separate sections
Here’s a simple structure to write your product description:
- Start with benefits and features
- Include proof of expertise, guarantees, and social proof
- List product features clearly
- Provide shipping and packaging information
For the templates, download the Product Description Formulas in GYC Resources Library.
To create high-converting product photos:
- Add relevant text to photos to highlight key information
- Use the thumbnail to showcase the most important detail
- Include 3-5 strongest selling points across your photos
- Use tools like Canva for adding text to images
To speed up the prices of optimising your listings, go to the GYC Resources Library to copy the Etsy Listing Photo Template packs.