This course focuses on building a profitable digital product Etsy shop from scratch. One of the main benefits of digital products is that it can be sold repeatedly after creating them. While it requires initial hard work, it can lead to a sustainable income stream. Digital products like printables, templates, and planners are popular choices.
Finding Profitable Niches and Products To start, use tools like Alura to research best-selling products on Etsy. Look for items with high monthly sales and "bestseller" badges. Focus on long-tail keywords to find less competitive sub-niches. Alternatively, use the method in the Etsy Niche Discovery System to identify high potential niches. When choosing your niche, consider:
- Ease of creation
- Complexity of top-selling products
- Price point
- Your skills and interests
Analyse successful competitors to understand their product offerings, main selling points, and target customers.
Creating Your Digital Products Choose appropriate tools for your product type:
- Canva: For most digital designs
- Corjl or JetTemplate: For editable templates
- Adobe or Affinity tools: For more advanced designs
Consider adding extra value to your products, such as including bonuses, complementary items or tutorials with your main offering so that your digital product is more attractive.
Setting up your Etsy shop with a simple, memorable name and logo.
Mockup product photos is important for digital products to allow shoppers to envision the products more easily. Use Artboard Studio to create professional mockup photos for your listings.
Optimise your listings with:
- Long-tail descriptive keywords
- Detailed descriptions highlighting benefits and features
- Product photos with text highlighting the biggest selling points
Digital product shops on Etsy are quite competitive. Consider running initial sales with higher discounts to gain sales and reviews in the beginning. Initial traction is important for long-term growth. You can also use Etsy Ads to boost initial visibility, but it may not be profitable to run ads in the long-run, especially for lower priced items.
To grow and scale your digital product shop, you need to continuously add new designs. I’d recommend adding 5-10 new items weekly in the beginning. Expand your product line by:
- Creating variations of popular products
- Bundling related items
- Addressing additional customer needs within your niche
As you grow, consider diversifying traffic sources through social media or a blog. Once you've achieved consistent sales, you might explore opening additional Etsy shops in different niches to further increase your passive income streams.