Now it’s time to apply all the information of your market research into your product itself, listings, and marketing. This will push your Etsy business in the right direction and increase the sales.

Apply Market Research To Product Offering

Here are a few ways you can use to tailor and improve your products based on market research:

• Develop new products to fill market gaps: Use the insights from target customer reviews and Etsy search gap analysis to create new products that better satisfy your target customers.
  

• Refine product features: Based on their research, you can highlight the features of your products that are most appealing to your target customers and which ones may need to be improved to address their pain points. You can then refine their product features to better meet the needs and preferences of your target customers.
  

• Adjust pricing strategy: You can use market research to inform your pricing strategy based on your competitors and your target customers purchase behaviour. For more information, click here to start the pricing course.
  

More details will be in our product creation course available soon.

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Apply Market Research To Listing Optimisation

Here are a few ways you can optimise your product listings to better appeal to your target customers:

• Improve listing photos: By understanding your target market's preferences and expectations, tailor your product photography to appeal to them. For example, if your target market prefers a minimalist aesthetic, use clean backgrounds and simple props to showcase your product.
  

• Highlight important points in listing photos: You can also include text in your listing photos to highlight your strongest USP and address customer pain point to remove their purchase barrier.
  

• Improve listing descriptions: Use market research to craft listing descriptions that address your target market's pain points and highlight the benefits of your products. For example, if your target market is concerned about sustainability, highlight eco-friendly materials or your eco-conscious production process.
  

• Improve Etsy SEO: By understanding what your target customers are using to search on Etsy, and the words they use when writing reviews, you are now more informed about the keywords to use for your listings. This can help improve your ranking, and also allow your customers find your products more easily.  

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