You should now have a few different lists of ranking:
- Ranking of level of demand of your broad keywords
- Ranking of level of demand of your niche keywords
- Ranking of level of competition of your broad keywords
- Ranking of level of competition of your niche keywords
With these lists, you can now make informed decision about which niches are viable and which ones would be a waste of time.
Here is how to analyse them:
If the niche rank high in demand and low in competition level in both keywords, it means that that only a small amount of sellers are taking a large amount of demand. Those are likely the best niches for you to enter.
If the niche rank high in both demand and competition level in both keywords, it means that the niche is likely to be competitive. But that doesn’t mean that it’s bad. Sometimes it’s possible to identify market gaps and niche down to make it work. One thing to keep in mind is that a competitive niche would require more work as there are more sellers who are actively trying to fight for a similar group of target customers.
I’d recommend not to enter niches that:
- Rank low in demand and high in competition level in both keywords
- Rank low in demand and low in competition level in both keywords
It’s possible that the broad and niche keywords show conflicting ranking. Here are the different scenarios and what they mean:
Regardless of how the broad keyword ranks, if your niche keyword ranks high in demand but low in competition level, you should enter the sub-niche represented by your niche keyword.
If your broad keyword ranks high in demand, and your niche keyword ranks low in demand, then you can consider changing the sub-niche as there could be other sub-niches that has a higher demand than the one you chose.
If there are 2-3 niches that are equally viable, then your decision should based on other factors like your interest, skills, unique advantages, etc.
Now that you have chosen your best niche, it’s time to actually look inside the niche and identify opportunities.