After you have optimised the product title, tags and other aspects of your shop, ranking on the first page and getting tons of views is not guaranteed. 

From time to time, you will want to revise them for underperforming or new product listings.

If the listing gets lots of views, don’t change anything! 

For listings with low views, it’s good idea to change the keywords up. Sometimes the keywords may be too hard to rank, or with too little demand. Either perform the keyword research again, or put in some other keywords that you have researched before.

Remember the data in the Etsy search bar and related listings change from time to time based on the current shopper behaviour. So it’s a good idea to keep check of your main keywords regularly and see if there’s any notable changes.

For example, Growing Your Craft sells business printable templates. In 2020, because of the pandemic, ‘face mask care instruction’ becomes one of the trending and in-demand items. I jumped in quickly and become one of the earliest sellers to have that in the shop