Trending Product Ideas For Etsy
These trends are verified with Google Trends with data over the last 3 years. I've included the Google Trend screenshots for your reference.

When considering which product or niche to enter, also do a market analysis of market demand vs competition. Start the Etsy Niche Discovery System course for more details.

New trends will be added when I come across any.
Date added: 
December 28, 2023
ADHD Journal
ADHD journals help people feel more organised and less overwhelmed. Increased awareness and support for neurodiversity is making products like this popular. Other than journals, consider planner, workbook and other relevant printables.
Overall Strategies
  • Specificity is Key: Instead of generic "productivity planners," highlight the unique ways your products are tailored to the ADHD brain.
  • Emphasise Customisation: Include printable stickers, coloured tabs, and blank templates users can adapt to their own systems.
  • Accessibility: Offer dyslexia-friendly fonts and high-contrast designs where possible.
Product Ideas
  • ADHD-Specific Journals: Include sections for brain dumps, hyper-focus tracking, managing impulsivity, reward charting, and mindfulness exercises.
  • Beyond Journals: Develop printable task checklists, medication trackers, habit builders, sensory strategies lists, and more.
Date added: 
June 18, 2024
Air Tag Pet Collar
Air Tag pet collars combine the convenience of modern technology with pet safety. These collars feature a dedicated holder for Apple's AirTag, allowing pet owners to easily track their pet's location.
Overall Strategies
  • Emphasise Security and Peace of Mind: Highlight how Air Tag collars provide pet owners with reassurance by allowing them to track their pets in real-time. Use customer testimonials and real-life stories to illustrate the benefits.
  • Durability and Comfort: Ensure that your product descriptions emphasise the durability and comfort of the collars. The materials used should be both pet-friendly and long-lasting.
  • Customisations: Customisation is big in the pet accessory niche. Consider adding options for engraved names, custom colours, and unique patterns that reflect the pet’s personality.
  • Educational Content: Write a short tutorial on how to use and set up your AirTag collars.
Product Ideas
  • Customisable Air Tag Collars: Offer a range of collars in different sizes and colours that can be personalised with the pet’s name, owner’s contact information, etc.
  • Matching Sets: Design matching sets that include a collar, leash, and harness, all with an Air Tag holder, offering a coordinated and stylish look for pets.
  • Collar Accessories: Sell additional accessories like Air Tag holders that can be attached to existing collars.
Date added: 
December 28, 2023
Arch Mirror
The arch shape gives mirrors a classic, almost regal look. One of the other retro style home decor pieces. If you are not selling furniture, arch shape could be a fun motif to add to your designs.
Overall Strategies
  • Vintage Meets Modern: Emphasise the arch mirror's timeless yet trendy aesthetic, especially giving how retro/vintage designs are popular now.
  • Space & Light: Highlight how arch mirrors create the illusion of space and enhance natural light, making them ideal for smaller rooms.
  • Go Beyond Home Decor: Think of the arch shape as a motif and use it in unexpected items.
Product Ideas
  • Wall Decor: Design wall hangings or art prints using the arch motif, playing with geometric arrangements and patterns.
  • Jewelry: Create arch-shaped statement earrings or pendants in materials like resin, polymer clay, or metal.
  • Stationery: Incorporate arches into greeting card designs, planner stickers, or even uniquely shaped notepads.
  • Digital Products: Develop phone wallpapers showcasing arches, printable arch wall art, or arch-themed social media templates.
Date added: 
December 28, 2023
Boucle
Boucle is a fabric with a loopy, textured weave. It’s highly textured and add a sense of coziness to furniture. Sellers could sell boucle knitting yarn, offer boucle furniture pieces, make boucle pet beds, or incorporate this unique textile in clothing, etc.
Overall Strategies
  • Embrace the "Cozy Cottage" Aesthetic: Boucle's soft texture plays perfectly into the current desire for warmth and comfort in home decor.
  • Sensory Descriptions: In titles and descriptions, use words like "fluffy", and "textured" to emphasise boucle's unique appeal.
Product Ideas
  • Pets: Plush boucle dog beds or cat baskets for a luxurious touch.
  • Home & Furniture: Boucle throw pillows, upholstered headboards, footstools, chair covers, blankets.
  • Knitting/Crochet: Sell high-quality boucle yarn in a range of colours and weights. Offer patterns specifically designed for boucle yarn.
  • Clothing: Boucle hats, cardigans, cozy sweaters, scarves, or statement jackets.
Date added: 
December 28, 2023
Budgeting
People are more aware of financial health during economic downturn. The concept of budgeting helps people spread their finance further. Finance and budgeting related digital products are popular, including budget planner, digital budget spreadsheet, budget workbooks, finance tracker, etc.
Overall Strategies
  • Target Pain Points: Focus on solving specific budgeting struggles: debt payoff, saving for big goals, irregular income, etc.
  • Ease & Accessibility: Emphasise making budgeting intuitive, even for those completely new to the concept or the software.
Product Ideas
  • Planners: Monthly income tracking planner, annual saving planner and debt-tracking planner.
  • Niche Planners: Wedding budget planner, holiday budget workbook, etc.
  • Spreadsheets: Automated budget Excel spreadsheet, Google Sheet compatible all-in-one tracker
Date added: 
June 18, 2024
Canva Resume Templates
Resume templates are popular in the competitive job market nowadays, and professionally designed templates inside a user-friendly software like Canva is appealing.
Overall Strategies
  • Highlight Ease of Use: Emphasise the simplicity of editing the templates in Canva. Provide clear tutorials to help users edit their resumes effortlessly.
  • Targeted Design: Cater to specific industry with tailored layouts, highlighting skills and keywords for those occupations (tech, creative, healthcare, etc.).
  • ATS Compatibility: Ensure ATS compatibility (applicant tracking software that scans resumes).
  • Include Value Add-ons: Include value-added books and guides relevant to job hunting to help you stand out in this niche.
Product Ideas
  • Job-Specific Resume Templates: Offer resume templates tailored to specific industries and roles, such as marketing, finance, IT, education, and healthcare. Include sections that highlight relevant skills and experiences to the job.
  • Resume Template Pack: Create a template bundle that includes a variety of resume styles and formats for job seekers who haven't made up their minds yet.
  • Cover Letter and CV Templates: Develop matching cover letter and CV templates to complement your resume designs. These cohesive sets ensure that job seekers can present a polished and professional application package.
Date added: 
December 28, 2023
Ceramic Tumbler
Ceramic tumblers have an organic look compared to plastic or metal. The focus on sustainability helps boost the demand for ceramic products. Consider adding some kind of personalisation like name engraving or custom colour to stand out further.
Overall Strategies
  • Sustainable Appeal: Emphasise ceramic tumblers as a durable, beautiful, and sustainable alternative to single-use disposable cups.
  • Handmade Touch: Celebrate the artisan nature of these products. Highlight the creation process in your photos and videos.
  • Showcase Details: Use your product photos to highlight the beauty of different glazes, finishes, and the variation that comes with handcrafted ceramics.
Product Ideas
  • Essential Designs: Design stylish, minimalist ceramic tumblers in various sizes and neutral glazes to target a broad audience.
  • Statement Pieces: Offer hand-painted tumblers with unique patterns, glazes, or carved textures to capture those looking for individuality and charge a premium
  • Personalisation: Incorporate engraving services for names, initials, or meaningful quotes to increase their "giftable" factor.
Date added: 
December 28, 2023
Chess
The Queen's Gambit boosted interest in chess and its popularity has grown even more since. Sellers could offer custom chess sets, chess clocks, themed pieces, travel boards, chess journals, etc.
Overall Strategies
  • Beyond the Basics: Target both existing chess enthusiasts looking for unique pieces and newcomers drawn to the game's aesthetic appeal.
  • Customisation: Emphasise the personalised aspect of custom chess sets and accessories, encouraging players to express their taste.
  • Giftable & Collectible: Position items as thoughtful gifts for chess lovers.
Product Ideas
  • Custom Chess Sets: Custom chess sets with hand-carved wooden pieces, or offer themed sets that’s related to fantasy, pop-culture references.
  • Chess Pieces: Individually sold pieces for players upgrading existing sets or creating custom collections.
  • Digital Products: Chess journals for tracking moves and strategy notes, printable chess puzzles, beginner-friendly chess guides, etc.
Date added: 
December 28, 2023
Clover Jewelry
Clover jewelry featuring the four-leaf clover symbol is popular as an upbeat, celebratory motif. If you are a jewelry designer, consider adding clover as the main design element. Other sellers like digital product seller can consider adding clover as a motif.
Overall Strategies
  • Beyond Luck: While emphasising the good luck aspect, clover jewelry can also symbolise abundance, hope, and faith. Highlight how a clover motif goes beyond 'just' being lucky.
  • Personalisation: Allow customers to personalise clover jewelry with engraved initials, birthstones, or meaningful dates adding a sentimental layer to the lucky symbolism.
  • Seasonal Offerings: This trend is particularly popular around St. Patrick's Day. Plan ahead to take advantage of that.
Product Ideas
  • Classic Jewelry: Design dainty pendants, stud earrings, charm bracelets, and rings featuring clover motifs or enamel clovers. Offer diverse metal options (gold, rose gold, silver).
  • Statement Pieces: Experiment with oversized clovers and vibrant stones. Consider statement earrings or statement pendant.
  • Digital Products: Offer printable wall art with clover motifs for home decor, incorporate clover motif into products like planners or stickers.
Date added: 
June 18, 2024
Crochet Coaster
Crochet coasters are handmade items crafted from yarn, offering both functionality and aesthetic appeal. These coasters can be customised in various shapes, patterns, and colours, making them a versatile and popular choice among consumers looking for a handmade touch.
Overall Strategies
  • Unique Designs: Develop a range of unique and intricate designs that stand out, such as mandala patterns, floral motifs, or geometric shapes.
  • Customisation Options: Offer customisation options where customers can choose their preferred colours, patterns, or even request initials or names to be incorporated into the design.
  • Address Common Concerns: Address common concerns like 'can it get wet?' or 'will it come apart' by emphasising the durability and functionality of your crochet coasters.
Product Ideas
  • Holiday and Seasonal Coasters: Sets of coasters designed for specific holidays, like Christmas, Halloween, or Easter, featuring relevant colours and motifs.
  • Eco-Friendly Bundles: Sets made from organic or recycled yarn, appealing to eco-conscious customers.

Date added: 
December 28, 2023
Crochet Kit
Crochet continues trending as an affordable DIY hobby. Beginner kits allow an introduction into the craft with minimal effort. Remember to offer everything the customers need including a tutorial, preferably a video one. Other DIY kits are also gaining popularity.
Overall Strategies
  • Ease & Accessibility: Emphasise how your kits make learning crochet simple and convenient for absolute beginners. Highlight that there’s tutorial included in the kit for beginners.
  • Stress-Relief and Mindfulness: Focus on crochet as a way to de-stress, boost creativity, and practice mindfulness.
  • Gifting Potential: Position kits as thoughtful gifts for loved ones interested in learning a new skill, especially during craft-heavy holidays.
  • Upselling Opportunities: Include 'refill' options on popular yarns and create patterns available separately for those who graduate from your kits.
Product Ideas

Complete Starter Kits Which Includes:

  • High-quality yarn in appealing colours
  • Cochet hook with other essential supplies (stitch markers, tapestry needle, scissors)
  • Clear printed instructions, with photos or videos

Specific Project Kits:

  • Amigurumi Kits: To make stuffed animals or characters
  • Accessory Kits: Scarves, hats, simple bags
  • Home Decor Kits: Coasters, plant hangers, small throw

Theme-Based Kits:  Tap into specific interests or current trends:

  • Kits for Pride-themed items
  • Kits tied to popular fandoms (characters, symbols)
  • Seasonal/holiday-inspired projects
Date added: 
December 28, 2023
Crystal Bracelet
Crystal healing has gained popularity with the younger generation. To stand out, consider pairing your crystal jewelry with bonuses like healing use guides.
Overall Strategies
  • Embrace the Metaphysical: Connect each crystal to its purported healing properties, spiritual benefits, or associations with particular chakras.
  • Storytelling and Connection: Emphasise the idea of choosing bracelets based on intuition and feeling a draw to specific crystals.
  • Education: Provide a crystal information resource as a bonus with purchase, or create online content related to crystal meanings and use.
  • Customisable: Offer adjustable lengths, various metal options, and the ability to choose specific crystals based on buyer needs.
Product Ideas
  • Crystal bracelets featuring one crystal or multiple crystals
  • Go beyond bracelets and offer other jewelry types like necklaces and earrings
  • Include the bracelet in a giftable box with a printed card offering relevant crystal information
  • Offer crystal cleaning/recharging kits with sage or selenite wands.
Date added: 
December 28, 2023
Digital Card
Digital greeting cards are customisable, convenient, and more environmentally friendly than paper cards. Usually they have simple animations which can be done easily on Canva. Sellers could create digital greeting card templates for birthdays, weddings, holidays etc.
Overall Strategies
  • Convenience is Key: Emphasise the ability to quickly create and send unique cards, perfect for last-minute celebrations.
  • Customisability: Highlight how your templates give more creative control than static e-cards with customisable text, photos, and simple animations.
  • Seasonal Cards: Push holiday templates in advance of their respective celebration.
  • Listing Videos: Include a preview of the animation in the listing video if you are offering that.
Product Ideas
  • Themed Cards: Colourful birthday card, Christmas party invitation card, and even graduation, anniversaries, baby shower cards.
  • Animated digital cards for phones
Date added: 
December 28, 2023
Embroidered Sweatshirt
Embroidery personalises clothing with custom designs, and adds textures to clothing. This is especially popular during winter months. Other than sweatshirt, other embroidered pieces are also popular like hoodie and bookmark.
Overall Strategies
  • Customisation is Key: Highlight how embroidery personalisation offers customers a unique, made-for-them item.
  • Handcrafted Appeal: Emphasise the artistry of a well-made embroidered piece if that’s what you’re offering, setting it apart from mass-produced options.
  • Winter Comfort: Lean into the warmth and comfort of cozy sweatshirts with the special touch of embroidery. Showcase that feeling in your listing photos.
  • Seasonal Designs: Tap into holidays, cozy winter feels, or current trends within your niche.
Product Ideas
  • Sweatshirt Variety: Oversized, crewnecks, half-zip, etc.
  • Beyond Sweatshirts: Offer embroidered hoodies, jeans, totes and other items.
Date added: 
June 18, 2024
Figma Templates
Figma is a popular design tool for creating user interfaces, websites, mobile apps, and more. It has gained a lot of popularity over the last few years with its powerful features. Figma templates can save time for designers by providing ready-made elements that can be customised to fit specific projects.
Overall Strategies
  • Highlight Customizability: Emphasize the ease with which users can customize your templates to suit their specific needs. Showcase examples of how the templates can be adapted for various projects.
  • Diverse Range: Offer a variety of templates catering to different needs, such as website templates, mobile app interfaces, dashboard designs, and social media graphics, with a variety of styles.
  • Educational Content: Provide tutorials and design tips on how to use your Figma templates.
Product Ideas
  • Website Templates: Create comprehensive website templates for various industries, including portfolios, e-commerce sites, blogs, and corporate websites. Include multiple page layouts and components.
  • Mobile App Templates: Design templates for iOS and Android apps, covering different app categories such as social media, e-commerce, health and fitness, and productivity.
  • Dashboard Templates: Develop templates for dashboards and admin panels, featuring various data elements like charts, graphs, and tables.
  • Social Media and Marketing Templates: Offer templates for social media posts, banners, ads, and email newsletters. Ensure they are easily customizable for different campaigns and platforms.
Date added: 
December 28, 2023
Flat Back Earrings
Flat back earrings are a earring style with a flat back rather than a sharp post to lessen the chance of negative reaction. Add this as an option if you are already selling earrings.
Overall Strategies
  • Clear Descriptions: Ensure descriptions thoroughly explain the difference between traditional posts and flat backs.
  • Visuals: Use product photos highlighting how flat the backing is, ideally worn in an ear to demonstrate comfort.
  • Highlight Comfort: Emphasise how flat back earrings are better for long term wear and for those with sensitive ears.
Product Ideas
  • Adapt Existing Designs: If you already offer stud earrings, start by converting your most popular designs to a flat back option.
  • Cartilage Focus: Flat backs are popular for cartilage piercings. Design specific pieces showcasing helix, conch, or tragus placement.
  • Materials for Sensitive Ears: Focus on hypoallergenic and high-quality metals like titanium and surgical steel.
  • "Starter" Studs: Offer minimalist flat back stud sets for people getting new piercings.
Date added: 
December 28, 2023
Flower Necklace
Flower necklaces usually refers to the engraved flower design on a metal pendant. But it can also be incorporated into the retro trend for a more ‘hippie’ look. Or you can consider using dry flowers to make locket pendant necklaces.
Overall Strategies
  • Meaningful Motifs: Showcase the symbolism of various flowers (daffodils for new beginnings, roses for love, etc.). This increases appeal beyond visual beauty to hold sentimental value.
  • Explore Different Materials: Highlight the unique qualities of metals, resins, or dried flowers to make distinct necklace styles.
  • Seasonal Offerings: Focus on differnet types of flower like cherry blossoms, winter flowers and more.
Product Ideas
  • Real flowers pressed in a resin pendant
  • Necklace with a statement floral charm
  • Flower charm collection that people can stack into a bouquet
  • Flower charm with initial engraving at the back side
Date added: 
December 28, 2023
Fluted Panel
Fluted panels add elegant, classical detailing to furniture and home decor. Vintage, retro design elements have been making a comeback in the last few years, and fluted panels are one of the examples.
Overall Strategies
  • Go Beyond Walls: While fluted paneling is classic as wall treatment, emphasise its fresh use on furniture and decor instead.
  • Mix of Materials: Don't limit yourself to traditional wood materials. Explore fluted panels made from acrylic, resin, plaster, and even textiles for a modern twist.
  • Scale & Repetition: Play with varying scales (thick vs. thin flutes) and repetitive panel design, adding visual interest and a touch of Art Deco influence.
  • Vintage Reimagined: Because this style pairs pretty well with the retro/vintage style, try getting items from the thrift stores and update it with fluted panels to sell as refurbished, one-of-a-kind pieces.
Product Ideas
  • Furniture Refurbishing: Offer stick-on fluted panel kits for upcycling dressers, cabinet doors, or side tables.
  • Headboards & Accent Pieces: Design fluted headboards, fireplace surrounds, or statement mirrors.
  • Lighting: Use fluted glass or acrylic in sconces, pendants, or lampshades for a diffused lighting effect.
  • Planters & Vases: Ceramic or concrete planters with fluted panels.
  • Small Decor: Trays with fluted edges, fluted candleholders, stationery organisers with fluted details.
Date added: 
December 28, 2023
Goal Tracker
Goal trackers build accountability and motivation through progress checking. They are especially popular around new year. Offer goal tracker for different areas like fitness, diet, habit, etc.
Overall Strategies
  • Beyond New Year: Emphasise goal setting as an ongoing process relevant anytime (before a big move, career change, new school year, etc.).
  • Motivation Focus: Highlight how your trackers are more than just checklists – they inspire through visual progress representations.
  • Habit Building: Position habit-focused trackers as foundational for supporting larger goals in any area of life.
  • Offer Bundles: Offer sets (fitness + healthy habits, financial + project management, etc.)
Product Ideas
  • Fitness tracker that measures exercise frequency, workout type, distance milestones and more.
  • Project Trackers: Breaking down complex goals with timeline-based checklists.
  • Wellness Trackers: Hydration, mindfulness practices, sleep quality logs.
  • 30-Day Challenge Based Trackers
Date added: 
June 18, 2024
Grip Socks
Grip socks are specially designed socks with non-slip rubber grips on the soles. These socks are popular in various activities like yoga and pilates.
Overall Strategies
  • Highlight Safety and Comfort: Emphasise the primary benefits of grip socks - improved safety and enhanced comfort.
  • Showcase Versatility: Promote the various uses of grip socks, from fitness activities like yoga and pilates to daily wear and medical use like in hospitals.
  • Stylish Designs: Offer a variety of designs, colours, and patterns to appeal to different tastes, making it as much of a fashionable item as it's functional.
  • Bundle Deals and Sets: Create bundle deals and sets, such as multi-pair packs. This increases the average order value.
Product Ideas
  • Pilates & Yoga Grip Socks: Design grip socks specifically for yoga and pilates enthusiasts.
  • Children’s Grip Socks: These can be marketed to parents who are looking for extra safety for active kids. Make sure the designs are playful to match.
  • Medical & Rehabilitation Grip Socks: Develop grip socks for hospital stays, elderly care, and rehabilitation. Emphasise on safety and consider options that make them easier to put on.
Date added: 
June 18, 2024
Hair Oil
Hair oil is a versatile and nourishing product designed to improve hair health, add shine, and reduce frizz. With a focus on natural and organic ingredients, hair oils appeal to consumers looking for effective, chemical-free solutions for their hair care routine.
Overall Strategies
  • Natural Ingredients: Emphasise the use of natural ingredients in your hair oils. Highlight the benefits of essential oils, such as argan oil for moisturising, rosemary oil for stimulating growth, or lavender oil for soothing the scalp.
  • Educational Content: Create tutorials or listing photos that educate customers on the benefits of using hair oil and how to incorporate it into their hair care routine.
  • Custom Blends: Offer personalised blends based on customer needs. Allow customers to select oils suited to their hair type and concerns.
  • Sustainable Packaging: Use eco-friendly packaging to appeal to environmentally conscious consumers.
Product Ideas
  • Hair Oil Bundles: Offer bundles that address various hair care needs, such as a trio of oils for growth, hydration, and repair. This provides customers with a complete hair care solution in one purchase.
  • Travel-Sized Sets: Create travel-friendly versions of your hair oils, packaged in a set. Ideal for customers who want to maintain their hair care routine when traveling.
  • Seasonal Hair Oil Collections: Develop collections of hair oils that cater to seasonal hair care needs, such as hydrating oils for winter dryness or lightweight oils for summer frizz control.
  • Hair Type Specific Sets: Curate sets of hair oils specifically designed for different hair types, such as a collection for curly hair, straight hair, or color-treated hair. This improves overall customer experience.
Date added: 
December 28, 2023
Hojicha
Hojicha is a roasted Japanese green tea with a nutty, slightly sweet flavour. Sellers could sell hojicha itself or create products with it like snacks.
Overall Strategies
  • Education: Mention the difference between hojicha and regular green tea, brewing methods, and its potential health benefits in your listing and marketing materials.
  • Tea Lovers & Beyond: Target existing tea drinkers while highlighting hojicha's unique flavour profile that makes it appealing to coffee drinkers and those seeking less caffeine.
  • Cozy Factor: Emphasise the warmth, comfort, and roasted aroma of hojicha, especially during colder months.
  • Ritual & Wellness: Promote hojicha as part of a self-care practice, appealing to those interested in mindfulness and Japanese-inspired traditions.
Product Ideas
  • Hojicha Itself: Loose leaf, powder and tea blends
  • Beyond Drinks: Hojicha scented soap, candles, bath salts, etc.
Date added: 
December 28, 2023
Japandi
Japandi is a design style blending Japanese minimalism with Scandinavian functionality. Its popularity likely comes from its calming, simple aesthetics. Etsy sellers could create Japandi-inspired home decor like woven wall hangings, linen bedding, neutral-toned ceramics, rattan furniture, etc.
Overall Strategies
  • Embrace Imperfection: The Japanese concept of wabi-sabi finds beauty in the imperfect. Embrace hand-crafted elements, natural textures, and slight irregularities in design.
  • Earth Tones + Natural Textures: Focus on calming earth tones like beige, browns, soft greys, and muted greens. Incorporate natural textures like wood, rattan, linen, and raw ceramics.
  • Photography: Shoot products in natural light against uncluttered backgrounds to convey the essence of Japandi.
  • Keywords: Target popular Japandi-related keywords in your descriptions - "calm", "minimal", "natural," "functional."
Product Ideas
  • Ceramics: Hand-thrown mugs, bowls, and vases with organic shapes and earthy glazes.
  • Textiles: Linen pillow covers with raw edges, block-printed table runners in subtle patterns, natural fibre throws.
  • Lighting: Paper lanterns, bamboo pendant lights, wooden table lamps with clean lines.
  • Furniture: Low-profile wooden benches, minimalist shelving units, storage baskets woven from natural fibres.
  • Decor: Wall hangings with wooden accents and organic textures, minimal botanical prints, smooth river stones as paperweights.
Date added: 
December 28, 2023
Lab Grown Diamond
Lab diamonds are ethical, affordable options to the expensive gem. Find a way to source the material and include it in your jewelry pieces. Emphasise on the benefits of lab-grown diamonds compared to its natural counterpart.
Overall Strategies
  • Ethics & Sustainability: Emphasise lab-grown diamonds as a conflict-free alternative to mined diamonds and highlight their reduced environmental impact. Explain the benefits of lab-grown diamonds and dispel common misconceptions
  • Affordability: Position lab-grown diamonds as a way to own larger, higher-quality stones at a lower price point, opening up your jewelry to a wider audience.
  • Transparency: Be upfront about the origin of your diamonds. Consider providing certification and a clear explanation of the lab-grown process.
  • Visual Comparison: Create images or videos comparing lab-grown diamonds to traditional diamonds to illustrate their indistinguishable visual qualities.
Product Ideas
  • Classic Jewelry: Design timeless engagement rings, stud earrings, and pendants incorporating lab-grown diamonds.
  • Diamond Accents: Offer jewelry featuring lab-grown diamonds as accent stones paired with other gemstones or metals.
Date added: 
June 18, 2024
Laser Cut Files
Laser cut files are digital templates designed for use with laser cutting machines. These files let creators produce designs on various materials such as wood, acrylic, and metal. Offering unique laser cut files can cater to a wide range of customers, from DIY'ers to small business owners selling those designs.
Overall Strategies
  • Benefit First: Design end products that have a clear use and provide specific benefits to customers.
  • Bundles: Create bundles of themed files, such as holiday decorations, wedding décor, or educational tools. Bundles provide added value and encourage larger purchases.
  • Detailed Instructions: Include tutorials and tips for using the files with different materials and laser cutting machines. This helps customers achieve the best results and increase positive review rate.
Product Ideas
  • Home Decorations: Create files for popular home decor items such as wall art, coasters, lampshades, and plant holders. The best designs are as beautiful as functional.
  • Seasonal Decorations: Design files for seasonal and event-specific items like Christmas ornaments, Halloween decorations and birthday party decors.
  • Educational Tools: Puzzles, learning aids, and interactive toys for children can appeal to parents and teachers.
Date added: 
December 28, 2023
Matcha
Matcha is a green Japanese tea made from powdered tea leaves. Its popularity comes from its health benefits and versatility in drinks or baking. Sellers could sell matcha powder directly, or related products like matcha-scented candles, matcha-infused skincare, etc.
Overall Strategies
  • Health & Wellness Focus: Emphasise matcha's high antioxidant content, boosts to energy and metabolism, and calming properties.
  • Foodie Angle: Highlight the versatility of matcha. Promote its use beyond lattes to smoothies, baked goods, savoury dishes, and more.
  • Ritual & Tradition: Lean into the Japanese tea ceremony associated with matcha preparation. This brings an element of mindfulness and elevated self-care. Consider selling accessories like whisk and scoop alongside.
  • Education: Mention information about matcha's history and benefits in your listing and marketing materials.
Product Ideas
  • Matcha Essentials: Matcha powder, whisks, bowls and scoop
  • Beyond Drinks: Matcha infused face masks, soaps, candles, or even wall art and other digital products.
Date added: 
June 18, 2024
Mushroom Coffee
Mushroom coffee is a unique blend of coffee and medicinal mushroom extracts, offering the rich taste of coffee with added health benefits from mushrooms like lion's mane, chaga, and reishi.
Overall Strategies
  • Educate Health Benefits: Emphasise the various health benefits of mushroom coffee, such as enhanced focus, increased energy, reduced stress, and improved immune function. Use scientific research and customer testimonials to back up these claims.
  • Flavour Profiles: Describe the unique flavour profiles of your mushroom coffee blends as that is a concern of many interested shoppers.
  • Offer Samples and Bundles: Encourage first-time buyers by offering sample packs that allow them to try different blends. Give them a discount if they decide to return.
Product Ideas
  • Single-Serve Packets: Create convenient single-serve packets for on-the-go customers or first-time customers.
  • Variety Packs: Offer variety packs that include different blends featuring various mushrooms.
Date added: 
December 28, 2023
Mushroom Lamp
Mushroom lamps mimic the whimsical look of forest fungi. Other than lamp, incorporate mushroom into your jewelry pieces, clothing, digital products and more.
Overall Strategies
  • Embrace the Whimsy: Play up the charming, fairytale-like quality of mushrooms.
  • Cottagecore Connection: Mushroom imagery fits perfectly with the cozy, nature-inspired cottagecore aesthetic, which is now highly popular.
  • Symbology: Research the various meanings associated with mushrooms (longevity, good fortune, hidden magic) and incorporate these into your marketing.
Product Ideas
  • Jewelry: Earthy or whimsical mushroom pendants, earrings, and rings.
  • Clothing & Textiles: Mushroom-printed fabrics for clothing, tote bags, scarves, or throw pillows.
  • Home Decor: Wall art prints, sculptures, trinket dishes, or ceramic mugs with mushroom designs.
  • Stationery: Cards, notebooks, and stickers with mushroom illustrations
  • Digital Products: Desktop wallpapers, phone cases, social media graphics with a mushroom motif.
Date added: 
December 28, 2023
Perfume Oil
Perfume oils allow customisable, affordable fragrance without alcohol, which also makes it gentler on the skin. Offer perfume oil blends, or incorporate it into other products.
Overall Strategies
  • Skin Sensitivity: Target shoppers with sensitivities to alcohol-based perfumes. Promote perfume oils as a gentler, longer-lasting fragrance option.
  • Customisation: Emphasise that wearers can layer scents, adjust intensity, and easily reapply them due to their compact size.
  • Affordable Luxury: Position perfume oils as small indulgences and a way to try high-end fragrance notes without the cost commitment of larger bottles.
  • Giftable Sets: Package perfume oil samplers, themed collections (floral, woodsy, spicy), or pair them with complementary products like soaps.
Product Ideas
  • Signature Blends: Develop unique perfume oil scents with enticing names and descriptions. Offer sample sizes to make trying new fragrances affordable.
  • Roll-Ons: Focus on the classic roll-on format for user-friendly application and portability.
  • Infused Products: Expand with options like soy candles, home fragrance sprays and more.
Date added: 
December 28, 2023
Permanent Jewelry
Permanent jewelry has risen in popularity thanks to TikTok. Usually it’s done with a permanent bracelet. Although it could be hard to sell it without a physical location or a market stall, you can consider adding charms that people can add to their permanent jewelry to your shop, or sell digital products around it like consent form and care instructions.
Overall Strategies
  • Highlight Variety: Emphasise that your charms allow permanent jewelry to evolve based on the wearer's style or important milestones.
  • Partner With Local Jewellers: If possible, create partnerships with local jewelry stores offering permanent pieces and suggest they carry your unique charms.
Product Ideas
  • Charms To Permanent Jewelry: Design delicate charms in diverse shapes (initials, birthstones, meaningful symbols) suitable for adding to permanent bracelets or anklets.
  • High-Quality Metals: Offer charms in solid gold, sterling silver, or other tarnish-resistant materials to match the permanence of the jewelry itself.
  • Gift-Worthy: Package charms beautifully, making them an excellent gift for loved ones with permanent jewelry.
  • Digital Downloads: Design care instructions templates, printable gift certificates for adding a charm, or create "consent to weld" forms that local jewellers can use.
Date added: 
December 28, 2023
Pyrite
Pyrite, also known as "fool's gold," is a shiny brass-colored mineral. Natural crystals and gemstones are on-trend, driving interest in pyrite. Sellers could wrap raw pyrite in wire for pendants, use it in crystal candles, or pair with other gemstones in jewelry.
Overall Strategies
  • Highlight Metaphysical Meanings: Pyrite is associated with luck, abundance, and manifestation. Lean into this symbolism in your product descriptions and marketing.
  • Embrace the Raw & Rustic: Play up pyrite's natural crystal formations and unique shapes. Showcase its imperfect beauty rather than trying to make it overly refined.
  • Contrasting Elements: Consider pairing the metallic look of pyrite with warmer materials like wood, leather, or soft-toned gemstones for visual contrast.
Product Ideas
  • Jewelry: Incorporate raw pyrite into pendants, earrings, and bracelets as the focal point or with contrasting gemstones like moonstone, or quartz.
  • Boho Style Products: Incorporate pyrite in products like dreamcatchers or macrame wall hangings.
  • Home Decor: Design pyrite candles, pyrite-embedded paperweights, or wall arts featuring this metallic crystal.
Date added: 
June 18, 2024
Resin Flower
Resin flower products capture the beauty of nature in a durable and versatile medium. By embedding real flowers in resin, artists create unique and timeless pieces ranging from jewelry to bookmarks.
Overall Strategies
  • Emphasise Uniqueness: Highlight the one-of-a-kind nature of each resin flower product. Since no two flowers are exactly alike, each piece is unique, appealing to customers looking for special, personalised items.
  • Care Instructions: Create instructions for customers to make sure they know how to take care of their resin pieces for longevity.
  • Storytelling: Share the story behind the flowers used in your products. Whether they are seasonal, locally sourced, sustainably harvested, or have a specific meaning, connecting a narrative to your products can make them more appealing.
  • Diverse Range: Offer a variety of products to cater to different tastes and needs. From delicate jewelry pieces to practical items like bookmarks, diversifying your offerings can attract a wider audience.
  • Custom Orders: Provide customisation options where customers can choose specific flowers, colours, or add personal touches like initials or messages. Personalised items can make meaningful gifts.

Product Ideas
  • Resin Flower Jewelry: Create a collection of jewelry items such as pendants, earrings, rings, and bracelets. Offer different styles, from minimalist to statement pieces, and incorporate various flower types and colours.
  • Resin Flower Bookmarks: These can be marketed as gifts for book lovers and students.
  • Resin Flower Paperweights: Craft beautiful paperweights featuring single large flowers or an arrangement of smaller blooms. These can be marketed as both functional and decorative desk accessories.
  • Resin Flower Keychains: Design compact and durable keychains with embedded flowers. These can be customised with initials, charms, or small decorative elements.
Date added: 
December 28, 2023
Stress Relief
With constant increase of cost-of-living, stress relief is more important than ever. It’s a part of the overall trend of self-care. There are a wide variety of products that you can consider like essential oil blends, weighted blankets, meditation tools, mini spa kits, calming tea blends, etc.
Overall Strategies
  • Appeal to the Senses: Highlight how your products reduce stress by engaging the senses of sight, smell, touch, and even taste.
  • Ritual & Routine: Encourage using your product as part of a stress-reducing ritual (before bed, during a break, etc.), boosting its perceived value.
  • Gift Market: Position stress relief products as thoughtful gifts for those experiencing pressure, anxiety, or simply in need of some pampering.
Product Ideas
  • Aromatherapy: Products using essential oil blends for relaxation like lavender and chamomile oils
  • Mindfulness Products: Beginner yoga set, mini zen garden decor, and singing bowls and chimes.
  • Digital Products: Adult calming colouring pages, mindfulness journal, etc.