Positive reviews build confidence and trust from Etsy shoppers, making them more comfortable buying from you. And because of that, conversion rate improves when you get more positive reviews. It means that you will be able to ‘convert’ more shoppers into customers.

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According to Etsy, customers who leave 5-star reviews are also more likely yo become loyal customers and make more purchases.

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Good product reviews are also a criterion for being a Star Seller on Etsy.

Customers have 100 days to leave a review after the estimated delivery date or when the digital product is downloaded. Within that time frame, customers can edit their reviews unlimited times.

Only customer reviews from the last 12 months are considered in your shop’s average review rating.

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Is It Okay To Ask For Reviews On Etsy

Yes, you are allowed to contact customers who’ve bought from your shop for feedback including reviews.

But what’s not allowed is sending multiple messages and emails to ask for reviews. Doing so could be considered spamming and may get you banned on Etsy.

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Also, you can’t offer free or significantly discounted products in exchange for a 5-star review. That’s considered ‘shilling’ and is against Etsy rules.

How To Ask Customers For Etsy Reviews

Etsy sends out an automated email to ask customers for reviews, no matter physical product or digital products, which looks like this:

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But here are some extra ways that can improve your chance of getting a good review:

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Ask In Confirmation Email

This is the email that customers will receive after placing an order. Because the customer may not have received or used the product, this is not the best place to ask for a review straight away, but it’s a great opportunity to build a strong relationship with customers. You can thank them for the order and let them know you’re happy to help with any problems they may have with the order.

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To change the order confirmation message:

1. In your dashboard, go to “Settings” and “Info & Appearance”
2. Scroll down and edit “Message to Buyers” or “Message to Buyers for Digital Items”
3. Save and the message will be sent to customers who buy from your shop

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Ask In Order Inserts

Including an order insert is a great way to get more positive reviews. Customers will see the order insert when they receive the product and be reminded that they can leave a review for you.

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Ask In Follow-Up Message Or Email

You can also manually message customers who have received the order and ask them for a review. Usually it’s a good idea to ask for review a few days after they have received the order. This can give them some time to actually use the product before giving you feedback.

Tools like Alura can help you send personalised follow-up messages to customers. You can copy and paste a review request template with customer’s name and order details to increase the chance of getting a positive review.

Etsy Review Request Template

When writing your review request message, keep in mind these few points:

• Keep it short and concise
• Be appreciative of the order
• Don’t be pushy
• Clear instruction of how they can leave a review
• Say that you are happy to help if they have any problems with the order

Here’s the template to ask for reviews:

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Hi (name),

Thank you again for your order! I really appreciate your support!

I hope you are happy with your order. If you are happy with your purchase, it would mean the world to me if you can leave a positive review for my shop. But if you have any questions, please let me know and I’m happy to help.

To leave a review:
1. Go to https://www.etsy.com/your/purchases
2. Find the item purchased from my shop
3. Leave a review

How Do Customers Who Checked Out As Guest Leave Reviews

1. Search for the order confirmation email from Etsy from the email address transaction@etsy.com
2. Click on the order confirmation number link (located underneath the heading “Order details”
3. Follow the steps to create an Etsy account
4. Then your order will be linked to the new Etsy account
5. Go to “Your Account” and click “Purchases and Reviews” to leave a review for the order

Replying To Etsy Reviews

If it’s a 5-star review, it’s a good idea to reply and lock in the positive review by showing your appreciation. I would recommend a simple reply like this: “Thank you so much for your review (name)! I really appreciate it!’

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Can I Ask Friends Or Family To Leave Reviews

It’s allowed only if the reviews "reflect the honest, unbiased opinion of the buyer". Otherwise, it’s considered shilling and is against Etsy rules. You can read more about the rules here.